Renaissance announced the launch of the furniture industry’s first fully eCommerce enabled touch screen kiosk that is powered by the Company’s eCommerce Web Solution®. The kiosk provides real-time, up to-date merchandise offerings from the manufacturers that are a part of their program at a price point that is reasonable for the furniture retailer.
Over 40% of a manufacturer’s catalog turns through the course of a year because of their objective of maintaining freshness in their offerings. Due to this fact, printed catalogs require regular costly updates that need to be incorporated by sales representatives or the retailers themselves, all of which take time from the respective sales cycles.
In discussing the importance of the kiosk, Ted Gular, a member of Renaissance notes that the design was in response to numerous requests from retail clients regarding a solution to the problems they were having with catalogs being out-of-date and being an eye-sore in their stores. Gular follows, “The dealers were seeing the power of the eCommerce Web Solution® for their online eCommerce and understood a fundamental component was that shoppers on the web sites would never see product that could not be shipped within seven days of order. The issue was not whether the kiosks could provide the answer – it was whether they could be delivered at an affordable price.”
David Bregler, also a member of Renaissance, adds that manufacturers that are part of the program will see a dramatic reduction in the largest component of their print budget – printing and distributing catalogs and their updates. “Regardless of economic times, nothing is more important than methods that we can develop that will improve our partner’s bottom-line results.”
Renaissance solved the problem by having its touch screen kiosk powered by the same engine as its eCommerce Web Solution®. The kiosk will be presented for the first time to the public at the Diamond Sofa showroom during the High Point Market, April 2-7, 2011, 209 East Russell Ave.
About Renaissance: Renaissance is the trade name used by RenComGroup, LLC. The Company is a Philadelphia-based marketing firm that specializes in the design of interactive solutions that support and achieve its client’s corporate objectives. The Company brings expertise and experience to address the challenges furniture retailers are facing, never as an IT solution, but as a marketing partner for its clients. Renaissance is committed to and invested in their clients’ futures.