Linwood Furniture Unveils New Branding In High Point
Furniture World Magazine
on
3/23/2011
Linwood Furniture announced that when buyers walk into their showroom, Market Square 307, they will step back in time to furniture made in America. The sights, sounds and smells of the factory will serve as a faint backdrop to the introduction of beautiful, thoroughly modern product vignettes.
“The heart of Linwood Furniture is our family of artisans. These are highly skilled craftsmen who take great pride in their work,” says Mike Mebane, Linwood CEO. “We want buyers to smell the sawdust and hear the sounds of the factory. We want them to see buggies of furniture in various stages of production as a reminder that we see a future for solid North American hardwood furniture made right, made here.”
The new branding that will greet marketgoers brings a renewed focus on authenticity, a passion for handwork and furniture made in small batches. It highlights the ability to offer greater customization (an impressive 500 finishes in the Kaleidoscope program) at a fair price with fast, dependable deliveries.
“When everyone was moving off shore, Linwood Furniture said, ‘No, we are staying here. This is where premium quality furniture started. This is where the craftsmanship and expertise spans the generations,’” Mebane says. “We are committed to manufacturing furniture in North Carolina for our customers. Linwood Furniture represents real American beauty.”
Thus the new branding is simple and direct, using a contemporary typeface in black and prominently noting with a stylized outline of the state, that its furniture is made in North Carolina with the new tagline, “Real American Beauty”.
“Linwood is focused on returning to handcrafted furniture made in small batches at a fair price with greater customization and fast dependable deliveries,” says Jeff Schwall, Linwood executive vice president of sales and marketing. “This is authentic furniture with personal attention to the details. Every piece of furniture is handcrafted with loving care.”
About Linwood Furniture: Celebrating a rich tradition of American-made fine furnishings, Linwood Furniture, LLC manufactures high quality solid wood furniture for every room of the home. With a dozen of its own branded Linwood – Carolina Furniture Artisans collections, the company also serves as a leading domestic OEM producer and private label resource for other residential and contract furniture brands to augment the global sourcing footprint. The manufacturing line is set up for flexibility to accommodate orders of all sizes, to produce the Kaleidoscope program with its 500 different finishes, and to ship products in just three weeks, or less, from the date of the order.
Founded in 2006 by Bob Timberlake with industry and community leaders, Linwood Furniture combines time-honored artisan craftsmanship and modern technology at its fully integrated production facility in Lexington, NC. As a totally domestic resource, every element in each piece of Linwood Furniture, from the raw lumber, adhesives and finishes to component parts and hardware, is made in the United States and often in North Carolina. The company uses only locally selected American hardwoods and is devoted to sustainable timber and green environmental practices. Linwood Furniture is available through fine furniture stores and interior designers throughout the United States.