Universal Furniture International, Inc. announced the launch of an all new website, which personalizes the ways consumers can shop while expanding the extranet functions for dealers.
“We know that most consumers do their homework online before ever stepping into a store, so a great deal of thought went into creating a site that is easy to navigate and intuitive to use,” says Steven Lush, Universal vice president sales – eastern region and manager of the project. “Our goals are to capture her attention with a fresh, vibrant website design; to make it easy to quickly find what she is looking for; and to drive her into the nearest Universal retailer where she can make her purchase.”
Thus the site, www.universalfurniture.com, reflects the company’s tagline and goal to create “good, affordable, smart design” that is both aspirational and attainable. Smart navigation options provide multiple browsing paths so visitors may browse the site by room, by item or by style. She can then narrow her search by filtering the results in several ways, including by size and by special smart product features. Whenever a piece catches her eye, she can choose to print it, email to a friend, or save to a personalized favorites folder. Or, if she prefers, the site goes one step further, giving her the choice to digitally scroll through each collection’s catalog, page by page.
The home page also presents revolving aspirational photography of the four Universal brands – Better Homes and Gardens by Universal Furniture, Paula Deen Home Collection from Universal Furniture, Pennsylvania House and Universal Furniture. It also includes micro sites with independent URLs for each brand and is fully optimized for maximum searchability.
“Consumers today are not only looking for style but for function,” he says. “We have included detailed product information, FAQs focused on the questions that consumers really do ask, and a conversational blog with style tips and trends, which will allow us to highlight new collections and key items in greater detail.”
Visitors also may sign up for a newsletter emailed monthly.
For dealers, the extensive image library of high resolution photography may be downloaded without a login while the enhanced password-protected extranet now offers inventory availability, shipping status and sales reports.
“Our new website is our front door and a reflection of how we think and what we do,” Lush says. “It presents good, affordable, smart design. That is what defines us.”
Universal Furniture International, Inc. is a whole home resource offers good, affordable, smart design. A highly regarded source for beautiful home furnishings at attractive prices, the company offers design excellence and exceptional manufacturing processes from its dedicated facilities in China. Universal Furniture offers its collections through fine home furnishings retailers throughout North America and in numerous other countries. For more information, please visit www.universalfurniture.com.