Breuners Home Furnishings Corporation Prepares For Launch of Martha Stewart Signature™ Furniture

Furniture World Magazine

Breuners Home Furnishings Corporation (BHFC) is preparing more than two dozen of its stores to welcome Martha Stewart's new line of furniture this spring. Fifteen Breuners Home Furnishings, Good's Furniture and Huffman Koos stores are scheduled to introduce Martha Stewart Signature Furniture in late March. Another 13 stores will add the line in April. The Martha Stewart Signature Furniture collection will be introduced at select Breuners Home Furnishings stores in California, select Good's Furniture stores in Delaware, New Jersey and Pennsylvania, and select Huffman Koos stores in Connecticut, New Jersey and New York. "This will be an important addition to our better brands and strengthens our effort to provide customers an impressive selection of stylish furniture that's built to stand the test of time," said G. Joseph Reddington, chairman and chief executive officer for BHFC. "The excitement and curiosity surrounding the brand's launch will attract people who have never been to our stores. They will be impressed." Martha Stewart Signature Furniture, manufactured by Bernhardt Furniture, features a remarkable 200-piece collection that reflects the distinct home decorating style and color palettes featured in the pages of Martha Stewart Living magazine. Martha Stewart Signature Furniture offers two lifestyle collections inspired by real American homes decorated in the Martha Stewart Living style: *Lily PondTM is inspired by Ms. Stewart's shingle-style, light-filled coastal home on the eastern end of Long Island. It features painted woods, easy slipcovers and light but vibrant colors-perfect for those seeking casual, carefree living. *SkylandsTM was designed with inspiration from Ms. Stewart's home off the rugged coast of Maine. It features furniture for gracious yet relaxed living, featuring a mix of polished woods, rich fabrics and nature-inspired details. "The Martha Stewart Signature Furniture collection offers an exceptional blend of quality, value, and style," said Reddington. "These new collections provide our customers with an abundance of decorating possibilities, empowering them to put together, with ease and confidence, rooms that are lovely, comfortable, personal and affordable." Martha Stewart Signature Furniture is distinguished by its creative use of color, refined proportions, distinctive materials and practical details. There is furniture for every room in the home, and it's all designed to coordinate perfectly with all of the other Martha Stewart Signature products, which include paints, decorative fabrics, and flooring. With a history that stretches back to 1856, Breuners Home Furnishings Corporation operates 46 stores under three distinct retail furniture brands throughout Connecticut, Delaware, New Jersey, New York and Pennsylvania in the Northeast, and in California on the West Coast. The three BHFC store brand names include Breuners, Good's and Huffman Koos.