Badcock Unveils 100th “Badcock &More” Store Concept In Chiefland, Florida

Furniture World Magazine

W.S. Badcock Corporation, one of the country’s largest furniture retailers, announced that their Chiefland, Florida store is the100th store to convert to their new Badcock &more home furnishings concept. In celebration of the event, a ribbon-cutting ceremony was held at the new store. In addition to the Chiefland store, Badcock has also completed Badcock &more conversions in Mobile, Citronelle and Andalusia, Alabama; Tifton, Waycross and Statesboro, Georgia, and Perry, Naples, Tampa-South, Tampa-West, Tampa-East, Lakeland-Combee, Lakeland-North, Crestview, Blountstown and Trenton, Florida. The new Badcock &more concept includes a product line of more than 4,000 items, a brighter, more spacious store display and a new logo. It was introduced in January 2000 to better serveits existing customers while also appealing to a broader, younger customer base. “We are excited to bring Badcock’s new concept store to Chiefland and proud to be the 100th store to convert,” said Dealer Carol Tew. “We are confident that it will bring value-added benefits to our new and existing customers.” “We are very pleased with our new stores and the response we are getting from our customers. We feel our new image and store design clearly represents our commitment for the new millennium to provide our customers with better service, convenience, selection, value and more,” said Don Marks, Badcock President. Of the stores that have converted, all have seen at least a 20 – 70 percent sales increase. The corporate goal is for 80 percent of Badcock’s 340 stores to be converted to the new format by 2007. The new concept was designed by GRID2 International, an internationally recognized retail design firm. Badcock has more than 320 locations throughout the southeast and is headquartered in Mulberry, Florida where the company was established in 1904. For inquiries about the company or for dealer opportunities please go to www.badcock.com.