Leading natural and organic bedding producer, Natura World, said that it has introduced a new latex mattress program at The Brick stores, building on the success of its pillow program with Canada’s largest full-line furniture retailer.
Natura World crafted a unique line called Allure Latex for the retailer, featuring a six-inch core of eco-friendly plant-based foam for support, topped with six-inches of premium Talalay latex that provides gentle cushioning to release muscle tension and ease stress. The hypoallergenic latex eliminates harmful bacteria, dust-mites and other sleep disturbing allergens. Just atop the latex rests an inch of eco-friendly plant based foam for added comfort and several pounds of pure NaturaWool™ that maintains a dry, temperature regulated sleep environment by wicking away moisture that can cause humidity and chills.
“We have enjoyed a wonderful relationship with The Brick for several years, starting with a few pillows, then doubling that number to six sku’s, and now moving into mattresses,” said Natura World President Ralph Rossdeutscher. “The Brick program is another example of increasing consumer interest in natural and organic sleep products, and we are happy to assist this important retailer provide them to their customers.”
Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better. To learn more about Natura’s luxurious products or to find a retailer near you, visit www.naturaworld.com.