Hearst Brand Development, in collaboration with licensing partner Surya Rugs, announced that it is expanding its successful collection of Country Living area rugs. Building on the existing line that launched in 2009, The Country Living Happy Cottage Collection will be introduced to the trade at the Atlanta International Area Rug Market, from July 14th – 17th at booth # 6-A7.
The Happy Cottage Collection will include 18 new tight weave dhurrie rugs in a range of designs that include classic farmhouse stripes, bold plaids, and patterns inspired by vintage quilts. Constructed of 100% wool, with colors ranging from warm subtle hues to vivid brights, each design offers a comforting statement that will enhance the beauty of any living space.
“Our expanded rug collection offers the perfect range of designs to serve today’s personalized approach to decorating,” said Glen Ellen Brown, vice president of Hearst Brand Development. “The enhanced color palette offers a fresh update on the classic country style that our readers know and love.”
“The New Happy Cottage Collection with Country Living and Surya shows what great design partnerships can do. These rugs are full of cheerful colors and designs work wonderfully well in flat weave construction. Buyers are going to love these,” said Satya Tiwari, president of Surya.
The collection will be available to consumers at rug and home décor specialty stores; and through home décor catalogs and websites. Suggested price for a 5x8 area rug is: $308.
About Hearst Brand Development: Hearst Brand Development is the division of Hearst Magazines responsible for translating the equities of the company's magazine portfolio into brand-enhancing products across multiple categories and distribution channels. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI). Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published nearly 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.
Country Living: Country Living (www.countryliving.com) is the No. 1 selling shelter magazine at newsstand. It focuses on a variety of topics including decorating, antiques, cooking, travel, remodeling and gardens. In addition to its U.S. flagship, Country Living publishes a United Kingdom edition. Country Living is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).
About Surya:
Surya remains a vertically integrated manufacturing company established in India in 1976 and continues to be a leading source for complete accessory solutions, supplying area rugs, wall décor, and textiles. Surya currently exhibits in Atlanta, High Point, Las Vegas, New Delhi, and New York.