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28th China International Furniture Fair (Guangzhou) - Pre Show Report

Furniture World Magazine

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The 28th China International Furniture Fair (Guangzhou)-CIFF 2011 September, held concurrently with Homedecor + Hometextile China 2011, will run from September 7 to 10, 2011 at the China Import and Export Fair Complex, Guangzhou. Show management notes that the show's focus is, "export oriented, while paying equal attention to the domestic market." CIFF 2011 September will create a multi-functional platform for the furniture and furnishing industrial players.

Brands In 
More brands from different regions like Guangdong, Zhejiang, Sichuan, and Beijing will be at the show to display their latest products. This year, exhibit features will be more distinctive and unique, emphasizing the show concept of “Whole-Home-Decor”, representing modern home furniture, classical home furniture, outdoor living, homedecor and hometextiles.

Networks On
CIFF 2011 September is expecting visitors from every corner of China and from abroad. The organizer launched various marketing campaigns to attract new fields of buyers, such as the promotion tour in Mainland China, the direct invitation to CIFF’s "royal buyers" and the association and media partners’ members.

Well Planned Event
The China Import & Export Fair Complex, is the largest international exposition complex in Asia. CIFF 2011 September will have 190,000 SQM (900,000 square feet) of exhibition space. The professional complex offers the adequate and comfortable space for exhibitors and visitors, and is organized so that buyers can save time and be more efficient.

  • Hall 1.2 of Area A, Modern Furniture for Indoor,& Outdoor, etc.
  • Hall 2.2-5.2 of Area A, Modern Furniture of Panel, Wood, Metal
  • Hall 9.2-11.2 of Area B, Modern Sofa
  • Hall 9.3-11.3 of Area B, Modern Sofa, Functional Sofa, Bed, Mattress
  • Hall 2.1 of Area A, Classical Sofa, American Style Furniture, Neo-Classical Furniture
  • Hall 3.1-5.1 of Area A, European Style Furniture
  • Hall 1.1 of Area A, Household decor, Pottery & Glassware, small furniture
  • Hall 6.1 of Area A, Lighting, Artificial Flowers, Carvings, Metal Crafts, Phone, Clock
  • Hall 7.1 of Area A, Home decor & Home textiles
  • Hall 8.1 of Area A, Carpets & Rugs, Picture/Mirrors/Frames

Opportunties with Options
There will be nearly 800 exhbitors of modern home furniture, classical home furniture, homedecor & housewares, home textiles, outdoor & leisure and so on, making the September show a showcase for the newest products , brand marketing and franchising recruitment.

Brands of Modern Home Furniture:
LANDBOND, HINGLEE, KINWAI, ROYAL, FOUR SEAS, ZUOYOU, ZHIHAO, YUANFANGYUAN, XILINMEN, JISI, VICHGO, INNOVATION, ARIS, MAXSUN, ZHIDA, SHOWWIN and so on.

Brands of Classical Home Furniture:
NOBEL, FUXINGLONG, BELLA CASA, GUOSEN, FEILONG, ARMOLA, SUPER COMFORT and so on.

Brands of Homedecor & Hometextiles:
SITONG, ARTAGE, A3 HOME, ETERNAL, BEIXIONG, JIEMEI, KAMTAT, SUMANTION, AMAZON, EASTOWN, GUANGYI, EUROPEAN & AMERICAN, YIFA, LANDBOND, , FUHUA, YIGMA, TIBETAN SHEPP and so on.

Convenient Visitors’ Service
The organizer will launch the convenient services for visitors including mailing entry passes and invitationa before the show, simplifying the entry procedure, improving facilities for better service, continuing to offer extra services to frequent buyers with Frequent Buyers Cards’ green path entry, VIP Lounge service, free catalogues and so on.

Comments from exhibitors:

  • “It is conducive to our company's development and investment towards target market." -Head of SANQIANG Furniture
  • “NOBLE Furniture has participated in CIFF for over 20 years. The Fair can bring us new customers, as well as seeking new markets.” -Mr. Zhang Youfu from NOBLE

Comments from buyers:

  • “I’ve been a ‘huge fan’ of CIFF. This is my 10th time to visit the Fair. The deepest impression about the Fair is the environment here-- from the booth to the lounge has all been elaborately arranged, which is making people gain spirituous delight. Especially, CIFF offers the best price and fine quality.” - ANTOINE LEMAIRE
  • “In addition to the guiding signs everywhere in the venue, I can always see the patient staff politely guide the visitors the directions of the pavilion, so that buyers could get to the destination easily.”- Chen Niansen, buyer from Shaoguan