Lexington Home Brands announced that it will be opening a new 10,000 square foot showroom at the New York Design Center at 200 Lexington Avenue in Manhattan in November, 2011. This will be Lexington’s second company-owned trade showroom. Their initial showroom opened at the Denver Design District in Colorado in the fall of 2008.
“We have experienced remarkable growth in our to-the-trade design business over the last few years.” said Phil Haney, President and CEO of Lexington Home Brands. “This serves to validate the strength and significance of this distribution channel. It also validates our strategic decision to elevate the styling and sophistication of the Lexington product line.”
The new showroom will be located on the second floor of the New York Design Center, adjacent to Century Furniture and Grange. The space is being renovated to include an entirely new storefront design, a café and hospitality area, and a large touch-screen monitor to facilitate product search and custom fabric selection.
“Our experience at the World Market Center in Las Vegas has taught us to become highly effective in utilizing selling space,” continued Haney. “While our showroom in High Point is 100,000 square feet, allowing us to showcase the remarkable breadth of the Lexington line, our space in Las Vegas is only 25,000 square feet. The use of touch-screen technology to facilitate search and to display our line with high-res imagery and video, combined with our iPad app, which we deployed on the iTunes store over a year ago, allow us to leverage a smaller footprint to our considerable advantage.”
“We are extremely pleased to welcome Lexington to the NYDC,” said Jim Druckman, President and CEO of the New York Design Center. “The product assortment is diverse, styling is on-point, and the relative value is extremely compelling. We love what they are planning for the build-out, and there is already a buzz in the design community about Lexington. New York is ready for this, and the NYDC will prove an outstanding showcase for the line. In this case, one might say that our building’s address on Lexington Avenue seems more than coincidental.”
Located at 200 Lexington Avenue, the NYDC is the oldest and most venerable furniture and design center in the country, and the most sought after address in the trade. The historic 16-story, 500,000 square foot building is home to nearly 100 prestigious showrooms, representing 300 lines of home furnishings products. The NYDC is the epicenter of the New York design community and has earned a worldwide reputation for design leadership. It is known for its outreach programs with design schools, universities, museums and charitable organizations.
Lexington announced that Stefanie Pelusi has been hired as showroom manager for the new facility. Prior to joining Lexington, Stefanie managed the Pierre Deux showroom in Manhattan.
“While our primary distribution channel remains traditional retail, the approach we have taken in elevating the styling and sophistication of the Lexington line has naturally resulted in a heightened interest from the design community,” said Haney. “We are in a great position to offer relevant and innovative designs at unexpected values. That proposition is resonating, and the NYDC initiative represents just one component of a larger strategy to address the design channel. It should be a great deal of fun.”
The Lexington Home Brands showroom at the NYDC is scheduled to open its doors in November, with an official grand opening party planned for December 8, 2011. Each of the company’s brands will be represented in the space, including Lexington, Tommy Bahama Home, and Henry Link Trading Co.
Lexington Home Brands: Lexington Home Brands is a global manufacturer and marketer of residential and custom contract home furnishings, and a recognized industry leader in innovative design and lifestyle merchandising. The company's product line encompasses a broad range of medium to upper-end case goods and upholstered furniture, with highly recognized brand names that include Lexington®, Tommy Bahama Home®, and Henry Link Trading Co.® and Sligh®. Products are distributed through home furnishings retailers, independent design professionals, design firms, and to-the-trade showrooms. A privately held company, Lexington Home Brands is an affiliate of Boca Raton-based Sun Capital Partners, Inc.