Graj + Gustavsen an integrated branding firm known for building consumer brands, announced that it was retained by Bassett Furniture Industries, Inc. to develop strategic branding initiatives and the in-store experience for an HGTV HOME-branded furniture collection.
“For over a century, Bassett has had a reputation for providing quality hand-crafted custom furniture to consumers looking for not only home furnishings, but also design expertise,” said Ray Graj, Founding Partner of G+G. “This partnership with HGTV, the leader of lifestyle programming, will allow the brand to deliver a next generationconsumer experience. We are thrilled to be working with Bassett as they continue to build on their tremendous heritage.”
As part of the agreement, Graj + Gustavsen will work with Bassett to create an exciting new consumer experience for the HGTV HOME brand within Bassett stores. The exclusive collection, which includes custom upholstery and accent furniture, will be available in stores in 2012. Additionally, Graj + Gustavsen will establish HGTV HOME-branded line of products for broader market distribution. The separate HGTV HOME-branded collection will be made available to the Top 100 furniture stores and major independent retailers. The collection will debut in showrooms at The International HomeFurnishings Center in High Point, North Carolina beginning April 2012 and at the World Market Center in Las Vegas in July 2012.
“We are excited be to working with the Graj + Gustavsen team to bring this vision to life,” said Jason Camp, Senior Vice President of Retail at Bassett. “Their branding expertise and deep insight into market trends, make G+G the ideal partner to help us deliver consumers a differentiated home furniture collection.”
About Graj + Gustavsen: Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands. For more information, please visit www.ggny.com.
About Bassett Furniture Industries, Inc.: Bassett Furniture Industries, Inc. is a leading manufacturer and marketer of high quality, mid-priced home furnishings. With 90 licensee- and company- owned Bassett Home Furnishings stores, Bassett has leveraged its strong brand name in furniture into a network of dedicated stores and 450 independent dealers that focus on providing consumers with a friendly environment for buying furniture and accessories.Bassett's retail strategy includes affordable custom-built furniture that is ready for delivery in the home within 30 days. The Bassett Home Furnishingsstores also feature the latest on-trend furniture styles, more than 750 upholstery fabrics, free in-home design visits, and coordinated decorating accessories. For more information, visit the Company's website at bassettfurniture.com.
About HGTV: HGTV, America's leading home and lifestyle brand, is one of cable's top-rated networks and is distributed to more than 99 million U.S. households. HGTV's website, HGTV.com, is the nation's leading online home-and-garden destination that attracts anaverage of 4 million unique visitors per month. The HGTV HOME products linecurrently includes exclusive offerings of paint, flooring, lighting, soft goods and other home-oriented products. In partnership with Hearst Magazines, theHGTV Magazine, a home and lifestyle publication, will be available on newsstands beginning October 2011.
Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive Inc., which also operates Food Network (http://www.foodnetwork.com), DIY Network (http://www.diynetwork.com), Cooking Channel (http://www.cookingchanneltv.com), Travel Channel (http://www.travelchannel.com) and Great American Country (http://www.gactv.com).