Huisraad Nl Makes U.S. Debut At Menlo Park Mall

Furniture World Magazine

Huisraad nl, a Holland-based, furniture manufacturer that specializes in the latest in European-styles made from the finest natural materials, announced the opening of its first location in the United States at Menlo Park Mall in Edison, New Jersey. Consumers in the region will be the first in the country to discover huisraad nl’s sophisticated line of furniture infused with European thinking, modern and unique designs and unparalleled quality. Made from a variety of finished woods and fashioned in supple handmade leathers, the furniture collection, which includes couches, dining tables and chairs and lounge chairs, offers a wide selection of choices that will complement many different home styles. Bookshelves, coffee tables, buffets, display cabinets and television units are also among the many pieces available. From carved mango wood and teak to abaca plant leaves and woven water hyacinth, the furniture is as unique as the materials it’s comprised of. An added feature in the huisraad nl line is that many items are built on a smaller scale than typical furniture, making the pieces ideal for apartment-style living. Huisraad nl is part of Steinhoff International Holdings, a publicly quoted company out of South Africa. The name huisraad is an old Dutch word for “furniture” and literally translates to house of wood. The company prides itself on combining the best natural resources available with the latest finishing techniques to produce a superior final product. As owner of the forests from which the majority of the materials come from, the company maintains an on-site presence at more than 90 manufacturing units located on every continent. Its worldwide operation and advanced distribution service enables the company to ship thousands of products per year and is especially noted for its quick delivery, typically four to eight weeks. Following the opening of its first store in the U.S. at Menlo Park Mall, huisraad nl plans to open new locations all over the East Coast and then eventually branch out to most of North America. Located on Level One near Center Court, the store offers shoppers a different environment than other furniture retailers. Its spacious displays and showrooms are designed to reflect the finest detail of each room, from framed art to flower arrangements and placemats. The store offers a warm and comfortable “homey” feeling and customers are promised a pleasant and unpressured shopping experience. “We researched the U.S. thoroughly before ultimately deciding to bring our product line to the tri-state metropolitan region,” said huisraad nl Store Manager Kim Crawford, who is a native of London. “Because of the great success so many other retailers have enjoyed at Menlo Park Mall, we felt this location is an ideal place for huisraad nl to establish its initial presence to reach our target audience. The collection’s clean lines, textured surfaces and soft fabric are very “touchy-feely,” stimulating the senses and literally drawing customers in to experience it personally. We’re very excited about opening our first store here and look forward to what the future holds for huisraad nl in North America.” For more information about huisraad nl’s merchandise, call the Menlo Park Mall store at (732) 632-9262. Menlo Park Mall is managed by Simon Property Group, Inc., headquartered in Indianapolis, Indiana. Featuring Macy’s, Nordstrom and a 12-screen multiplex cinema, it is a two-level super regional mall. Additional Simon Property Group information is available at www.shopsimon.com.