HFIA Launches Web Site Builder

Furniture World Magazine

Home Furnishings International Association (HFIA) now offers members an affordable way to have an Internet presence with the new HFIA Web Site Builder. At www.hfia.com, click on the Web Site Builder for quick, easy online registration. Mary Frye, President of HFIA said, “The Internet is a great tool for the consumer to use in gathering information that makes the buying process easier. Anything that can be done to save time and bring about satisfying results is a good thing. Many retailers are so busy doing the business of ‘retailing,’ they put off projects like building web sites. This program enables each HFIA member to enter the online world in a fairly painless way and begin enjoying the benefits of a web site that tells their ‘story’ in the best way, anytime their customer wants to hear it. We are so glad to have this program ready for our members.” The step by step Web Site Builder features two packages, the basic package at $19.95 a month and the E-commerce package at $39.95 a month. The one-time start-up fee of $299 includes domain name hosting, an online product showcase, several design templates and colors to customize a site, and traffic log statistics. HFIA Board member Tom McMinn, McMinn Furniture, Odessa, TX said, “For more than four years, we have been attempting to build, or to have built, a quality web site. The process has been expensive and frustrating. When we didn’t show some of our product, customers complained they had no idea what to expect when coming to our store. But, when we tried, by the time the site was put together, it was out of date. With HFIA’s Site Builder, we have constructed a professional looking web site in a few hours (not months) that can be easily updated and kept current using our own staff, without any need for extensive training. My customers are happy with the information they get from our web site, and when they’re happy, I’m happy!” HFIA is based in Dallas, TX. Established in 1923, the organization provides services to a broad spectrum of home furnishings-related businesses, including retailers, interior designers and manufacturers, both nationally and internationally. For more information, go to www.hfia.com or call HFIA at 800-942-4663.