In a study by the Altimeter Group, there was confirmation that deep engagement with consumers in social media correlates to better financial performance. One hundred of the most valuable brands on the Business Week/ Interbrand Best Global Brands list were evaluated for the depth of their involvement across social media platforms. The results were eye opening.
The most active companies in social media categorized as “social media mavens” grew revenues an average of 18% over the previous 12 months. Conversely, the least engaged companies saw an average revenue decline of 6% during the same period.
Now this could be coincidence. Then again we know that consumers clearly respond to brands that have an active presence in social media.
How they keep in contact with social media is through mobile. Growing everyday, the tie between people and mobile is total. We live in a true mobile environment, constantly on the move with this appendage attached to us 24/7. It allows us to keep in constant contact with those we want to be in contact with; with those who can supply us information and entertainment; with those who know more than we do; with those we value their opinion. It allows us to interact with one another. That interaction is the key to why mobile is important to all of us today. Interactivity allows us to be in charge of the asylum.
With mobile we have the ability to reach out and ask one of the most important questions in business: we get to ask the customer what they want. In turn, we get their answers. As retailers, we can ask them what they prefer and how can we make their experience within our store, better. As manufacturers, we can ask our customers what they are looking for and why. We can ask them what they think about our proposed product(s) before we take them to market, thus validating our hard work and give us the rock solid proof to the retailers that our product will sell.
Through mobile we can gain instant response to make our decisions comfortable within our own mind. Mobile can give us peace of mind on so many levels.
Mobile makes the world democratic. It gives the people voice. As manufacturers, that is a rare commodity to have available to us each and every day. As retailers, this is an unusual opportunity to gain sales now…and not tomorrow or the next day. We no longer have to chase the dream of hope. We can now have the luxury of realizing instant acceptance of what we do.
When you think about it, why wouldn’t you want to use mobile as your primary tool in gaining sales?
Mobile in short, is a tool for you to win with today.
Think MOBILEFirst.
Lance Hanish is Chairman/CEO of Sophis1234 Data.Digital.Direct. He can be reached at Lance@Sophis1234.com; facebook: Sophis1234; twitter: @Sophis1234; linkedin: Lance Hanish; YouTube: LBC Advertising.
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