Furniture manufacturer Nexera announced the North American launch of the scalable, modular and multifunctional Allure collection, available in juvenile and young adult bedroom, home office, entertainment unit / bookcase and occasional tables.
Allure is distinguished by its pure and linear silhouette, rich ebony finish and white doors coated with a high quality textured lacquer. By choosing to build the collection with white lacquered MDF fronts, Nexera was able to refine the drawer and door construction details by eliminating handles for easy opening, thereby preserving the sleek contemporary look with an impeccable finish. In addition, the collection’s modular and multifunctional concept will delight consumers by providing them with the ability to choose their own modules (closed, open, with drawers or doors). Configure the Allure into an entertainment unit, a storage cabinet or a bookcase according to taste, budget or space availability.
With the Allure collection, Nexera demonstrates that it is possible to create ready-to-assemble (RTA) furniture that combines style, sleek design and functionality such as found in case goods, but at much more affordable pricing. Nexera’s assembly method is simple and optimized through the use of European hardware. With its design quality, Allure is the new flagship of a company with a clear vision for its product development. Nexera is positioned as a Canadian alternative to the type of furniture found at Ikea: timeless contemporary design, affordable prices, and no compromise on quality or functionality. With its complete line of trendy and affordable residential furniture, Nexera product is aimed primarily at students, young professionals and families looking for functional furniture that match their lifestyle, at a price that meets their budget. Nexera’s furniture is manufactured in Quebec, Canada, and is available to stores both in city centers and remote regions, which is not the case with Ikea. Nexera products are also sold online and shipped directly to consumers everywhere in North America within 48 hours.
Nexera brand was developed and commercialized, three years ago, by manufacturing company Megalak Finition Inc. (MFI) established since 1991. For the past two decades, this family business has developed a strong expertise in furniture manufacturing and finishing. Over the years, MFI has invested continuously in its facilities and equipment in order to increase its competitiveness, efficiency and the quality. Its state of the art equipment has allowed the company to become a leader in finishing. For several years, MFI primarily manufactures TV stands for international brands such as Toshiba, Samsung, JVC and Hitachi. In 2008, MFI’s contracts are gradually transferred in Asia. Forced to reconsider its business model, the company takes advantage of acquired expertise to create its own brand, Nexera, positioned as an alternative to Ikea, and starts to offer a full line of contemporary and multifunctional ready-to-assemble furniture at affordable prices.
Nexera furniture is distributed throughout North America, with one-third of production sold in the Province of Quebec, while two-thirds are sold to the Canadian and U.S. markets. 40% of Nexera collections are sold in stores and 60% online. Environmentally conscious, Nexera designs furniture is fully recyclable at the end of its useful life with eco-friendly packaging. Nexera is also a team of qualified, passionate furniture experts, dedicated to manufacturing furniture that will give consumers a stylized and comfortable home interior.
Discover Allure collection on YouTube: http://bit.ly/nqLF1R
www.nexeradistribution.com