Top 10 bedding producer Kingsdown Inc. announced it will build on its MySide® product line by introducing four new models at the Winter 2012 Las Vegas Market, Jan. 30th – Feb. 3rd. The company will be showing at B-1300.
“Foam mattresses are seeing accelerated growth. Consumer interest continues to increase and that’s pushing retailer requests for more variety in quality foam products,” said Kingsdown Inc., President Bob Hellyer. “These new MySide mattresses are the best of the best.”
Putting emphasis on building its foam portfolio, Kingsdown is enhancing the MySide bedding lineup by infusing mattresses with different combinations of visco foam, latex and gel. MySide mattresses are custom built with two individual sleep zones and four distinct postural support structures for pressure relief. This allows people to stay in one position longer for a deeper night’s sleep. Making MySide beds even more comfortable is the Cool Wave technology that allows them to sleep cooler than conventional foam mattresses.
The MySide mattresses also boast a newly engineered core that follows the same science, research, and diagnostic premise of MySide innerspring mattresses. Among the new models are a 3- gel mattress, 5- gel and visco mattress, 7- gel and latex mattress, and 9- gel, visco, and latex mattress. The manufacturer’s suggested retail price is $1,599 - $3,999 in queen.
“We’re rolling out four distinct models because consumer research makes it clear that not all foam is created equal. Different people require different foam combinations to achieve uncompromised comfort and support” said Hellyer.
bedMATCH™ technology can help consumers decide which foam combination is the best fit. Available in select markets, the bedMATCH system uses 18 statistical measurements and over 1,000 calculations to assist the consumer in determining the best mattress and pillow options for their body type. This brand agnostic technology is the culmination of over 15 years of research and development and 6 million profiles.
About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand, and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Knoxville, TN; Stockton, CA; Toronto, Calgary, and Vancouver, Canada; Derby, United Kingdom; Kuala Lumpur, Malaysia; Istanbul, Turkey; Melbourne, Brisbane and Perth, Australia. For more information, visit www.kingsdown.com.