Drexel Heritage Furnishings Inc. & Lillian August Designs Launch New Web Sites www.drexelheritage.com and www.lillianaugust.com

Furniture World Magazine

Two of America's leading home furnishings companies have hit the web for this year's Market with a completely redesigned look that includes leading edge FLASH web technology. The furniture sites feature moving graphics and sound that provide an enhanced web experience for the viewer with a fast connection. Drexel Heritage Furnishings and Lillian August Designs turned to DeWald & Associates Advertising of Davidson, NC as their new media partner for the project. The agency won the project based on their web design experience for other top names such as Milliken & Co., as well as, full service banking web sites and regional NC tourism sites. "Our agency challenge was to provide a rewarding experience for the discriminating consumer while at the site," said Jeff DeWald, president, DeWald & Associates. "Drexel Heritage and Lillian August are two of the top names in the industry and we had to ensure that their sites really spoke to the beauty and quality of their pieces. We literally created a mini commercial at the site portal, using FLASH to give individual rooms a dynamic appeal through the inclusion of moving graphics and sound. The result is a very appealing web site that strongly reinforces the strengths of the Drexel Heritage & Lillian August brands. Drexel Heritage Furnishings is a part of LifeStyle Furnishings International, the world's largest home furnishings manufacturer, with sales in excess of $2 billion. With two well-positioned residential product brands -Drexel Heritage and Lillian August -and a significant contract business, Drexel Heritage Furnishings, Inc. offers the broadest assortment of wood and upholstered furniture with respect to styling and price of any manufacturer in the middle and upper-end segments of the industry. Founded in 1992, DeWald & Associates Advertising is a full-service, integrated marketing communications firm working with businesses throughout the Southeast on web site development, advertising, marketing, and public relations. DeWald & Associates helps companies establish strong brands and achieve market leadership in print and on the web. For more information about DeWald & Associates visit www.dewaldassociates.com or call (704) 896-7444.