-DeliverAll.com Creates New Business Model for Furniture E-tailing

Furniture World Magazine

DeliverAll.com announced the launch of their furniture e-tailing website. The company incorporates a new business model for selling furniture on the Internet. DeliverAll.com is a "hybrid dot com" company-neither entirely "pure play" nor "click and mortar." It combines a developed supply chain logistics network with a viable Internet strategy to sell furniture directly to the consumer. DeliverAll.com takes advantage of several economies of scale, including seven warehouses and key business relationships with furniture retailers who make up an extensive delivery network. As a sister company to furniture wholesaler Coaster Company of America, DeliverAll.com successfully avoids channel conflicts by including the retailer in the delivery process. At the same time, DeliverAll.com's model successfully maintains what is best about the traditional furniture supply chain. "We believe that the key to having a successful furniture retailing business on the Internet is to take advantage of the efficiencies of the traditional supply model while at the same time having a distinct business designed specifically for the internet," said Gene Korbut, Vice President of Sales and Marketing. "The reason DeliverAll.com's model is viable is that we use an existing infrastructure of warehousing and delivery networks to make furniture buying on the Internet a smooth and seamless process." Although the online standard delivery time for assembled furniture is 10-12 weeks, DeliverAll.com can accomplish fulfillment in three weeks or less due to a business model that includes a large inventory system and a retail partner delivery network. All items in DeliverAll.com's online store are kept in inventory and ready for immediate delivery upon order. In addition, as furniture retailers, DeliverAll.com's shipping partners are already participants in the traditional supply chain. They are therefore qualified to monitor the quality and condition of furniture as well as provide expert installation and setup in the home of the customer while being sensitive to the needs of the consumer. "We believe that customers should be able to furnish their house with out having to remortgage their home," said Korbut. "There are already several online furniture stores offering high-end, name brand furniture with delivery in 10-12 weeks, DeliverAll.com is designed for the mass market looking for a better pricing position and fulfillment in a shorter time." About DeliverAll.com: The goal of DeliverAll.com is to provide consumers with a one-stop online resource for all their furniture needs. DeliverAll.com offers a large selection of affordable quality furniture and accessories with a superior delivery time of three weeks or less. As an added service, DeliverAll.com offers delivery and in-home setup for no extra charge on all orders of $300 or more. DeliverAll.com's trained staff of customer service and design specialists are available five days a week to answer questions and give advice on coordinating furniture and accessories for any home.