Latex International Keeps It Real With New Ad Campaign

Furniture World Magazine

Latex International, a major supplier of latex mattress cores in the bedding industry, today announced a new advertising campaign that aims to build brand awareness by highlighting the people that make the company unique. The campaign will also debut a new logo and tag line "Uniquely Resilient." The campaign breaks in furniture and bedding trade publications in October. "We developed the tag line "Uniquely Resilient," to underscore the fact that despite tremendous adversity, including two devastating fires, Latex International has prevailed. Our new ads feature real people from our company who represent our unique resilience as well as a passion for what they do – both at work and at play," said Will Veitch, Vice President, Sales and Marketing, Latex International. Created by Barnum Design, the first ad in the series features co-founder Bill Coffey. The copy reflects how Bill, at age 75, remains dedicated to the business by still coming into the office when most people his age would have decided to retire and pursue other interests. Latex International has been a leader in the design and manufacture of latex products for more than 25 years. For more information visit www.latexfoam.com or call 1-800-LATEX-US.