King Koil Shows at Tupelo

Furniture World Magazine

King Koil Sleep Products will be represented at the Tupelo Furniture Market this February by four of its regional licensees. Producers from Bowling Green, KY, Houston and San Antonio, TX, and Miami, FL will be located in the Tupelo building #4 at spaces 7000 and 8000. Retailers will see an expanded assortment of unique and diverse King Koil products. Ernie Friedman, King Koil President stated "King Koil has something for every dealer. We're proud of our broad appeal whether it's for a traditional 'Good-Better-Best' approach or to fit a merchandising niche on the customer's floor". The all new Posture Bond Perfect Contour collection will be displayed. It features a foam encased individually wrapped steel coil unit that is tempered for durable, long-term performance. It is also zoned for posturization. Posture Bond Perfect Contour also includes its exclusive SleepEdge™ Perimeter Foam support system. Mike Kehnast, King Koil Senior Vice President said, "We introduced Posture Bond Perfect Contour in the fall of 1999 with great dealer response. This is an exciting product, that has received accolades from the International Chiropractors Association and has earned Good Housekeeping Seal of Approval." Another innovative market entry is King Koil's one sided 'no-turn' Posture Bond merchandise. King Koil introduced this concept at selected dealers in the summer of 1999 and reports tremendous success with the 'no-turn' story. "We thoroughly tested our products and are confident of long term performance in consumers' homes. The line has lived up to all of our expectations and sales, to date, have been outstanding!", noted Kehnast. Market special Posture Bond products will be available with Silk/Wool blend quilting from $499. Friedman concluded by saying, " King Koil is growing and we are pleased to participate in the Tupelo Market. This has been a great venue for our southern affiliates". King Koil Products are sold worldwide. Manufactured in fourteen factories positioned throughout the United States and in thirty-one factories in twenty-six countries internationally, serving over 50 markets on six continents. www.kingkoil.com