Magnussen Home Furnishings Launches Ad Campaign To Promote New Name and Image.

Furniture World Magazine

Magnussen Home is launching into a brave new world with an advertising campaign designed to promote its new name and image. The campaign will be unveiled next month in trade publications, positioning Magnussen Home as a dependable partner with smart, hard-working people who understand the business of their customers. "In an entertaining and creative way, we'll introduce a more focused brand image to our dealers," says Jeff Cook, Magnussen Home president and chief executive officer. "We intend to also appeal to prospective retail customers." "The campaign will communicate that Magnussen Home exceeds its customers' expectations for design, quality, delivery and service," adds Allen Broach, president of Broach Kinley Marketing. "A secondary message is that Magnussen Home is an innovative resource offering customer relationships superior to any in the industry." The new image presents Magnussen as an ideal that will set new furniture industry standards for the way business should be conducted. The campaign identifies the primary challenges retailers face.