Alexander Julian, Inc. Promotes Bruce Tilley to President of Home Division

Furniture World Magazine

Alexander Julian, Inc. announced the promotion of Bruce Tilley to president, home division. Tilley most recently held the position of senior vice president and has been with the company fifteen years. Alexander Julian, founder and CEO of Alexander Julian, Inc. said, "Bruce's enthusiasm and business savvy helped launch our "At Home" division and his dedication made the business successful. It's a privilege to have such a trusted colleague lead the company." Tilley has been instrumental in refining the Alexander Julian At Home brand and marketing strategies, conveying the Julian approach to lifestyle and design - great taste, accessibility, casual comfort and celebration. The Alexander Julian At Home program is designed to empower consumers, giving them the inspiration and tools they need to create comfortable, personal, approachable spaces. Prior to joining Alexander Julian, Inc. Tilley spent ten years with W.S.N. Corporation, which held the shoe department license at Wilkes Bashford in San Francisco. In his new position Tilley works closely with a strong corps of Alexander Julian at Home licensees including Armstrong World Industries, Beaulieu of America, Corona Curtain, Dan River, Inc., Imperial Home Décor Group, Robert Abbey, Inc., Trade Am, Universal Furniture International, Uwharrie Chair Co. and Valspar Corporation. These companies are able to execute Alex's designs and provide home furnishings collections that work in concert, enabling people to enjoy the decorating and furnishing of their homes. With one of the most complete and successful home improvement programs in the industry, Lowe's Home Improvement stores showcase a wide range of cross-category products bearing the Alexander Julian At Home signature including paint, broadloom carpet, area rugs, wall coverings, soft window, throw pillows and laminate flooring. Tilley believes the future success of Alexander Julian at Home lies in capitalizing on the already established partnerships the company enjoys with distinguished licensees and promoting new alliances with businesses offering high quality products in a wide variety of genres. Tilley said, "Working with Alex continues to be a great experience for me. He is the authority of color, the master of design and completely inventive, so we can give our customers solution based options that address virtually all their design needs. That’s what Alex is all about." Alexander Julian At Home is based on the design philosophies of world famous fashion and home furnishings designer, Alexander Julian. Alex never loses touch with how we really live and his casual, "every day is the weekend" attitude is the basis for all he creates. His philosophy on comfort transcends design to become a lifestyle. Alexander Julian At Home furniture, decorative accessories, soft home collections and home improvement products are available at leading retailers nationwide.