WHFA To Offer Seminars At The SF Market Concourse

Furniture World Magazine

For the first time the Western Home Furnishings Association will offer educational seminars in partnership with the San Francisco Market Concourse. The seminars, held from 9:30am to 11 am daily, are complimentary for all market attendees. “This is an exciting opportunity to expand WHFA’s great educational programs in a location that will encourage our retailers to broaden their product lines while they are at market” explains Sharron Bradley, WHFA Executive Director. The SF Concourse, located at 7th & Brannan St., offers free parking for buyers in the Concourse lot and is also served by the Market shuttle buses. For more information on the WHFA Seminars at the Concourse or at the SF Mart contact Cindi Williams, WHFA at 916/784-7677 or events@whfa.org. Wednesday, January 28, 2004 - 9:30 – 11:00 am - “Private Labels: How to Increase Margins and Your Brand Image”, Cheri Rose, The Rose Collection. Cheri will discuss how to position, develop and market private label home furnishings products to boost the bottom-line of your business. Thursday, January 29, 2004 - 9:30 a.m. to 11:00 a.m. - Be the Brand That Women Call Home, “Designing a Woman-Friendly Customer Experience”, Karen Wade, Ph.D., Karen Wade Associates. 85% of all retail furniture is purchased by women. In this seminar, Dr. Karen Wade will give dealers innovative ideas on how to design woman-friendly experiences. Friday, January 30, 2004 - 9:30 a.m. to 11:00 a.m. - Be the Brand That Women Call Home, “Gaining Her Discretionary Dollar through Effective Educational Marketing”, Karen Wade, Ph.D., Karen Wade Associates. Dr. Wade will focus on research findings that will help you transform your marketing programs, increasing the value of your home furnishings in the perceptions of women consumers. The Western Home Furnishings Association is100% Member-owned and the largest affiliate of the National Home Furnishings Association. WHFA provides programs, services, and networking opportunities that improve business opportunities and management practices to Western home furnishings retailers.