Dick Idol™ Home Collection Launched At Hom Furniture

Furniture World Magazine

On June 25th, Montana outdoorsman and artist Dick Idol held sales training sessions for Hom Furniture managers in the Minneapolis, Minnesota marketing area. Included in the sessions were Idol’s stories about the inspiration behind the outdoor-inspired Dick Idolä home collection and how his signature furniture pieces came to be. The Dick Idolä home collection, produced by Klaussner Furniture, has been expanded into six Hom Furniture stores located in the Minnesota area. Jerry Underwood, General Sales Manager, of Hom Furniture said, “It is rare that the designer/artist that inspires a collection makes himself available to educate sales consultants. These training sessions were a great opportunity for our sales group to get to know Dick Idol personally, understand the vision about how his line was developed, and get excited about selling the products.” The Montana-based Idol’s collection including home furnishings, lighting, and accessories is designed to provide consumers with new, affordable ways to bring the beauty and spirit of the great outdoors into their homes. Idol works with the design teams of each licensed manufacturer to develop product groups that reflect his passion for nature, antiquities, and art. DIV licensees include Klaussner Furniture (case goods and upholstered furniture), Pacific Coast Lighting (lighting), Cape Craftsmen (decorative accessories & gifts), Capel (area rugs), Foster’s Point (home florals), Big Sky Carvers (art reproductions), and J. Edward Fine Art & Mirror (prints and mirrors). More than 1,000 retailers in North America and overseas currently carry Dick Idol products, with many new product category additions including a complete bedding and bath line, apparel, and footwear planned for 2004 and beyond. Brand-building strategies include a Dick Idol™ lifestyle television show on the Outdoor Life Network beginning in Spring 2004, as well as Dick Idol™ retail stores. For more information about Dick Idol Ventures, LLC or to set up an interview with Dick Idol, please contact Tina Livengood at (336) 812-8080 or visit www.dickidol.com. (Dick Idol™ is a trademark of Dick Idol Ventures, LLC)