GoodHome.com Debuts New Furnishings Collections, The GoodHome.com Magazine, a Selection of 'Best Buys,' and New 'Point*Click*Decorate' Rooms in GoodHome.com's Decorating Studio

Furniture World Magazine

GoodHome.com, the #1 rated online furniture store (Gomez Advisors) debuted a portfolio of new features to enhance the company's pioneering approach of blending stylish merchandising with technology to create a revolutionary new shopping and decorating experience. Additions to the site include new merchandise collections, the debut of The Magazine -- GoodHome.com's exclusive editorial section, front-page themed promotions, technology to help visitors find their style, and new professionally-photographed rooms that can be customized with GoodHome.com's proprietary iDecorate technology. "At GoodHome.com, consumers have one destination where they can view, find, and purchase everything they need to decorate their home in a way that meets their own personal style," said Doug Mack, CEO of GoodHome.com. "Whether a consumer is thinking about re-covering a couch, or completely redoing a room, our merchandise selection, technology, and helpful information provides them with an empowering new decorating experience." GoodHome.com Adds New Home Furnishings Collections GoodHome.com's design team has added hundreds of new hand-selected items to the site, including an exclusive Khaki collection, which are showcased individually and in professionally-decorated rooms. In addition, GoodHome.com's stylists have added a matching and coordinating feature that automatically recommends products, colors, and styles to help combine products being viewed. The Magazine Offers Easy Access to Decorating Ideas & Inspiration The Magazine at GoodHome.com is filled with meaningful and easy-to-understand decorating ideas and guidance to help visitors furnish their homes in a way that reflects their own personal taste. Premier articles include how-to stories such as "Creative Ways to Refresh Every Room in the House" and tricks of the trade including "Coffee Table Alternatives." The Magazine also highlights new merchandise, GoodHome.com "Best Buys," and "Roger's View," which offers industry legend Roger Horchow's personal picks of his favorite GoodHome.com treasures. Helpful reference tips, such as everything you need to know about upholstery, and a "Who's Who" of GoodHome.com offers a pipeline to in-house experts with an invitation for site visitors to ask them design questions. The Magazine is spearheaded by Doug Turshen, who joined GoodHome.com last fall and most recently served as the editor-in-chief of American Homestyle and Gardening. Turshen spent 10 years as the creative director of Family Circle (the world's largest selling women's magazine) and helped develop and launch several other magazines including Child, Fitness, and Mary Emmerling's Country. He was also the creative director responsible for the original prototype of Martha Stewart Living. Maximizing Technology to Provide "High Touch" Look and Feel GoodHome.com is strengthening its emphasis on providing the items on the site with a high touch look and feel. To accomplish this, GoodHome.com's design and technical teams have combined their skills to feature options, including: Window Shopping Technology: GoodHome.com offers an easy way to browse for products with its exclusive window shopping technology (patent pending). Similar to strolling past traditional store windows, the window shopping technology features products that scroll by on screen. No need to page up or down -- just click on an image to take a closer look. Pricing and detailed product information appear instantly. -- iDecorate Technology -- Unlike anything else on the Web, GoodHome.com's Decorating Studio enables consumers to point-and-click to instantly view and customize thousands of colors, patterns, fabrics, and other options for featured home furnishings and accessories. Consumers can customize an entire room or a specific item. For example, consumers can view a bedroom and point and click to change the floral draperies to white linen, go from blue wallpaper to beige stripes, experiment with new colors and concepts in bedding, and enliven a dark upholstered chair with a fresh new pattern to create an ideal room. Save a room in progress and share the information with a friend. -- Magazine Quality Photography with Click to View Items -- Leveraging the depth of more than 50 professionally styled rooms, GoodHome.com provides easy access to information about products featured in each room. Visitors need only wave their cursor over an item in the room for a description and highlighted price point -- one click and visitors can see a photo of this item individually with more details. White Glove Customer Service and No-Risk Returns: GoodHome.com backs its product offerings with its White Glove customer service. GoodHome.com's customer service representatives are available seven days a week to help with everything from product questions to decorating advice to delivery inquiries. GoodHome.com also insures product quality with a no-risk return policy (see site for details). About GoodHome.com: GoodHome.com (http://www.goodhome.com) is the premier home decorating Web site that offers consumers a whole new way to decorate their homes -- online. GoodHome.com features specially-selected merchandise, combined with unique Window Shopping(SM) and iDecorate(SM) technologies and customer service to offer consumers a seamless experience in selecting, visualizing, and purchasing products including furniture, fabrics, wall coverings, accessories, and more. GoodHome.com is headquartered in the San Francisco Bay Area. NOTE: GoodHome.com, iDecorate, and Window Shopping are trademarks or service marks of GoodHome, LLC. Window Shopping technology patent pending. SOURCE GoodHome.com Web Site: http://www.goodhome.com