Triple-Digit Sales And Prom Increases Prompt Aggressive Expansion Plans For Creative Leather Furniture

Furniture World Magazine

With revenues, increasing annually by 100%, and profits exploding by more than 100% each year, Creative Leather Furniture has decided to expand its leather concept stores into at least nine new markets throughout the country before the end of 2000. Creative Leather has for tea years been one of the most successful manufacturers and retailers of quality leather furniture in Arizona. The company currently operates eight retail outlets there, including an 18,000 square foot showroom in Scottsdale, which is recognized as the largest all-leather furniture showroom in the country, Immediate expansion plans include a now 15,000 square foot showroom in San Diego county which opened "soft' on January 22nd and is already enjoying unprecedented sales volume. Two other San Diego area locations should open in the next quarter, with 4-6 new stores ultimately planned for this market. Creative Leather will. also be entering the Las Vegas market shortly, with two showrooms. Albuquerque, Dallas, Denver, Orange County (CA), Sarasota, Naples (FL) and Ft. Myers will all welcome Creative Leather Furniture showrooms in 2000. In all, the company plans to open the doors to 8- 10 retail sites before the end of the year. Bert Hayenga, founder and CEO of Creative Leather, credits the company's growth to a carefully crafted, highly unique retailing approach which sets them apart from the competition. "71,e keys to our success have been in utilizing the finest craftsman in the industry to build a solid -- and beautiful -- product, standing behind out products, delivering weeks ahead of our competition, and never ceasing to offer our customers the broadest selection of styles, color and leather, in all price ranges, all at the best value." he concludes. Creative Leather is also known as a "leather furniture education resource." In each store, the company has devoted precious "real estate" to a special area where browsers can read about the differences in leathers, and how price range and lifestyle should influence leather furniture choices; fed and see the differences in leather grades and finishes.- and review a myriad of style and color options. In addition, every Creative Leather sales professional receives extensive, in-depth training, making each of them an invaluable resource for leather furniture shoppers in search of answers. Creative Leather also has a reputation for providing unparalleled service and support to interior designers and their customers, and plans to develop regular design seminars, programs and events to assist consumers in making important home decor decisions. More information can be obtained by visiting the Creative Leather web site, at www.CreativeLeather.com or by calling Steve Autrey at (602) 275-9000.