Beaulieu Residential Announces Its Blast Off to 2000 Promotion

Furniture World Magazine

As a prelude to Surfaces 2000, Beaulieu Residential and DuPont STAINMASTER® have announced a joint promotion called "Blast Off to 2000." This incentive rewards program runs through December 31, 1999 and gives retailers the opportunity to win valuable prizes. By selling qualifying styles of STAINASTER® carpet during the fall, participating retailers will earn redemption points for rewards that include a RCA 5 CD System, Toshiba 6-bead Hi-Fi VCR and Protactic I I piece golf set, Retailers can choose from a large array of prizes in an awards catalog. Also, each point earned in the Blast Off 2000 promotion gives retailers a chance to win a new 2000 BMW Z-3 Roadster convertible in the Touchdown 2000 Sweepstakes giveaway. Beaulieu will conduct, a, random drawing for the Z-3 Roadster during Surfaces 2000 in Las Vegas. Additionally, three-first prize winners will win Macintosh iMac computers and three-second prize winners will win the BOSE Lifestyle 12 Home Theatres.