FurnitureFan.com: Web-Based Furniture Directory Adds "Mattress Finder" to Search Engine

Furniture World Magazine

The Princess might have been able to feel a pea under her soft bed, but you'll sleep like royalty after finding the perfect mattress with FurnitureFan.com's Mattress Finder. FurnitureFan, Inc., a time-saving, web-based directory that drives shoppers from their desktops to local shops where they can fill all their furniture needs, announced today a new proprietary search engine offering a continuous stream of mattress retailers, manufacturers and collections. Mitchell Russo, CEO of FurnitureFan, explains, "The unique needs of mattress shoppers call for a unique search engine. Mattress-buying prerequisites, from individual sleeping habits to personal preferences, differ greatly from those of traditional furniture purchases; FurnitureFan is happy to provide a service that makes mattress shopping a painless process for each customer. Clicking on "Mattresses" from the FurnitureFan home page will direct browsers to Mattress Finder, where there are several search options: price range (good, better, best), mattress type (airbeds to waterbeds and everything in between), feel (from pillow top to very firm) and sizes that range from twin to California king. Shoppers can also opt to enter the Sleep Center, where they'll find more information on selecting just the right mattress. As with every FurnitureFan search, you select your most important criteria, enter your zip code and the distance you're willing to travel, and before you can say, "How did you sleep," you've got a list of local brick-and-mortar retailers where you can go to test the mattresses for comfort, support and feel. Josh Loew, director of business development at Sealy Mattress Inc., a well-respected member of the FurnitureFan team, comments, "Our alliance with FurnitureFan provides one more way for Sealy to fulfill our customers' needs. We are pleased to be the first mattress manufacturer to partner with FurnitureFan as part of our strategy to use the internet to better communicate with our customers."