China International Furniture Fair (Guangzhou) 1999, CIFF'99: Very Successful.

Furniture World Magazine

Time: Mar. 11-14, 1999 Venue: Chinese Export Commodities Fairground, 117 Liuhua Rd, Guangzhou Exhibition Area (gross): over 50,000 m2. Exhibition Area (net): 25000 m2. Exhibitors(total) 556: Domestic 401 , Overseas 155 Exhibitors' Nationalities: 19 Professional Visitors( total) 35874: Domestic 29716, Overseas 6158 556 exhibitors from 19 countries and regions participated the captioned fair which lasted for four days. The exhibits profile covered 4 main fields of the furniture industry: Home Furniture, including bedroom, living room, dining room, kitchen room; Office Furniture; Interior Lighting and Decoration Items, Wood Working Machinery and Tools; Raw Materials, Accessories and Components. CIFF'99 shows the strong vitality of China's furniture industry. More than 40 newspapers, TV, Magazine and other media from Asia including People's Daily, Xinhua News Agency sent the journalist and made the special reports on CIFF'99, which made the CIFF become the focus of the Asian furniture industry. CIFF'99 is the glorious continuation of CIFF'98. And in the last 2 years, CIFF (Guangzhou) has been ranking the first place in the field of China's and professional furniture exhibitions. It is one of the largest-scale, the most authoritative professional furniture exhibition in Asia. CIFF (Guangzhou) has become one of the best arena in Asia, where the manufactures and the visitors can collect information, negotiate, make orders, and forecast the trend of the market. It is regarded as the "barometer" of China's furniture industry and market. There are four characteristics of CIFF'99: 1. It keeps ranking the first place firmly in Asia. Because of different reasons, there emerged a lot of furniture exhibitions in many places all over China in recent years. We can say, there will be furniture exhibition if there is an exhibition hall. However, CIFF (Guangzhou) has been the most attractive one to the furniture enterprises. The exhibiting area of the fair remained the biggest. The exhibitors of CIFF'99 increased 60, by 12% more than that of CIFF'98, Both overseas exhibitors and the national exhibitors increased. All these shows, CIFF (Guangzhou) is on the leading place. 2. CIFF is being more internationalized As the fame of the furniture fair raises gradually, The big potential of Chinese market attracts 155 overseas exhibitors to take this grand event.20 more overseas exhibitors than that of last year attend the fair. They are from Hongkong, Macao, Japan, Korea, Indonesia, Malaysia, Singapore, Australia, U.S.A., Italy, Denmark, Belgium, England, France, Germany, Spain, Sweden and other countries and regions. Their attendance promotes the quality and competitiveness of Chinese furniture. Meanwhile, overseas buyers increased obviously at this fair just because of the strengthening of overseas promotion. According to the incomplete statistics, middle-east businessmen alone placed orders in tens of millions RMB yuan. We believe that, in the near future, CIFF (GUANGZHOU) will become the best place for overseas businessmen to purchase the Chinese furniture. 3. CIFF becomes the one best place for information exchanging. Chinese furniture industry begins to change from the high-speed growing period to the stable mature period. There is no more too high profit and the market become more and more mature. It is important for the exhibitors to take this precious opportunity of tens of thousands of buyers and visitors gathered together at the fair, where suppliers and buyers met with each other, the information of trend, and catch the chances of market. The best sellers as well as their exhibits, style of design, products' materials, prices, market, etc. will be the reference for other manufactures and the buyers.. 4. Forecasting the China furniture trend. The cloth upholstery furniture was sold very well at this fair, especially the knock down furniture of this kind. The dining table made of steel, glass and real-wood is the most attractive at the fair. Improving the dining environment at home should be one of plans of ordinary people's family. Multi-functional furniture such as chairs and sofa, beds and the furniture that can be adjusted according to the space are also popular. Looking forward to the CIFF 2000 scheduled from March18 to 22, 2000, different lines of exhibits will be classified in different exhibition area to convenience the professional visitors and the buyers. For more information on CIFF 2000 e:mail: ciff@cecf-exbit.com