King Koil Adds Licensee in Pakistan

Furniture World Magazine

Master Group of Industries, Lahore, Pakistan, that country's largest bedding producer with factories in Lahore and Karachi, has joined King Koil's Global Network of licensed bedding manufacturers. Naveed Malik, Chairman of the company, stated, "We made a strategic decision to join King Koil's worldwide group. Their proven marketing success internationally, coupled with our company's strong market position in Pakistan, will allow US to quickly establish the brand and build awareness and demand for King Koil innerspring bedding." Ernie Friedman, President of King Koil, added, "We are very delighted to have this well established company marketing and manufacturing King Koil products for this growing market, which, until now, has had minimal exposure to quality, western style innerspring bedding." Friedman concluded, "Last year we licensed a company in India. With the addition of Pakistan, we believe the King Koil brand will establish a major presence on the Indian Sub-Continent." King Koil Sleep Products are manufactured throughout the United States in fifteen factories and internationally with thirty-one factories in twenty-six countries, serving over fifty markets.