Lazboy.Com Inspires The Inner Interior Designer

Furniture World Magazine

So what if you don't know the difference between chenille and brocade, or if you think Victorian and contemporary are two types of music. The new and improved La-Z-Boy Web site will help stir your inner interior designer. Lazboy.com now features a new design center that provides decorating tips and advice from design experts, along with photo-realistic furniture renderings, two-dimensional room planning capabilities, and instant communication with local dealers. The enhanced site for the nation's leading manufacturer of upholstered furniture also boasts a whole new look, extending the company' "New Look of Comfort" marketing campaign. "Lazboy.com is perfect for customers who are interested in new furniture, yet need some inspiration and design assistance before making the commitment to purchase a new sofa or chair," said Doug Collier, vice president of marketing for La-Z-Boy. "Visitors can use their creativity to design furniture, and then share their renderings with friends and family members before making any final decisions." Lazboy.com features rendering capabilities with photo-realistic images that allow visitors to view virtually every furniture style that La-Z-Boy offers, including stylish stationary sofas and chairs, the company's world famous recliners, and motion sofas and sleepers - in a wide assortment of fabric applications. Customers can also mix and match fabrics and frames to view styles that fit their individual needs and tastes. Once visitors have designed and saved their customized furniture renderings to the site, they can send them to a nearby La-Z-Boy Furniture Galleries(r) store, La-Z-Boy In-Store Gallery(r) or any authorized dealer to expedite the purchasing process. The lazboy.com design center offers tips and advice from decorating experts and the site's new two-dimensional room planning technology that allows customers to create and view their own room layouts on their computer screens. From the comfort and convenience of home, customers can set up and see how their furniture will fit in their rooms to assure they are making confident furniture decisions before bringing their furniture home. "This Web site epitomizes our new brand focus on style and design," said Collier. "Our goal is to give consumers the tools, information and inspiration they seek in a personalized and convenient way. Lazboy.com delivers that and more, creating a furniture shopping experience that is as comfortable as our furniture." To make each shopper's experience unique, lazboy.com offers total site customization based on customer's interests and selected furniture pieces and styles. Lazboy.com will remember style preferences from previous visits, making the information displayed relevant to each individual site visitor. About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is the nation's largest singlemanufacturer of upholstered furniture and the world's leading producerof reclining chairs. The company manufactures a full line of productsfor the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated the nation's largest furniture manufacturer.