Simmons Giving Consumers Nationwide A Chance To Experience Beautyrest® Connoisseur Collection® with Three Levels of Class and Comfort

Furniture World Magazine

With sales of Simmons' top-of-the-line brand in select regional markets skyrocketing, and more consumers pampering themselves with luxury items, the Simmons Beautyrest® Connoisseur Collection® is sure to enjoy continued success as distribution is expanded nationwide. Major news sources attribute a heightened interest in high-end bedding to a perceived importance for personal health. And according to The New York Times, as exercise has become more difficult to schedule and nutrition a frequent victim of eating on the run, one thing that most people can do is sleep better. Recognizing people are truly becoming "connoisseurs" of sleep, Simmons is capitalizing on this consumer trend by making Connoisseur available from coast to coast. With a 125-year history of providing superior beds to consumers, Simmons celebrates today's luxury consumer with the ultimate sleep surface. Boasting hand-crafted elegance, the Connoisseur Collection features exclusive Beautyrest PocketedCoil technology and is available in three distinct levels of comfort and quality. Those include: Passport Class -- features foam-encased coils for a durable edge-to-edge sleeping surface. Grand Class -- incorporates the revolutionary Connoisseur Edge System in which a specifically designed Pocketed Coil spring is placed inside the foam perimeter, creating edge firmness and responsiveness. Elite Class -- one of the most unique mattress lines in the industry with the Connoisseur Edge System and Pocketed Coil on Pocketed Coil constructions. This innovative design features PowerPacked, low profile individually Pocketed Coil innerspring in the pillow-top so the mattress never needs to be flipped, adding to the bed's durability and resilience.   Simmons also traveled the globe to incorporate some of the finest materials into the Connoisseur Collection construction: New Zealand wool -- combed, crimped and blended to provide superior resiliency and insulation; Chinese silk -- soft, bleached and spun-grade-level, transfers heat, reducing the need to toss and turn; Mongolian cashmere -- provides breathability and luxurious comfort; Belgian damask ticking -- hand-crafted for the ultimate in cushioning; Canadian spruce -- employs strength and durability in the foundation; and American-made torsion bars -- consist of quality carbon steel to absorb pressure and increase support. Additional components added to ensure the collection's exquisite construction include multiple layers of Beautyfoam® for extraordinary support and comfort; Ultra Loft Plus®, a chemically spiraled, extra plush, synthetic fiber for greater resilience; Ultra Tex Foam, Simmons' highest level of Variable Pressure Foam (VPF) -- a soft, yet dense convoluted foam; hand-sewn, embroidered cloth handles; signature borders; 24K gold-plated corner guards, and solid brass air vents. Available in a price range of $1,399 to $4,999, the product line offers a superior step-up story through the three distinct levels of the Collection. Also, new complete in store display materials leverage the Connoisseur imagery theme of a "passport to a world of elegance." Maker of Beautyrest®, BackCare® and Sleep Logic® mattresses, Atlanta-based Simmons Company employs more than 2,500 people in 18 plants throughout the United States and Puerto Rico. For more information, consumers can visit Simmons' web site at http://wwww.simmons.com.