Highly Interactive Site (www.lance benefield.com) Provides World of Home Furnishings Services.

Furniture World Magazine

For the past five years, readers of Lance Benefield's media management articles in FURNITURE WORLD Magazine have had access to the latest consumer television viewing and furniture purchasing research. Now, web savvy home furnishings executives can tap into a wealth of additional information on Lance Benefield & Company's new highly interactive website. The site can be found at internet address http:// www.lancebenefield.com or reached via hyperlink from Lance Benefield & Company's web area on FURNITURE WORLD's "information rich" website www.furninfo.com. They have been working on it for over a year that secret little group of creative minds tucked away in the recesses of Santa Monica, CA. Armed with the latest in technology and some of the brightest minds on the planet, the firm has been rewarded with one of the hottest web sites imaginable. As Paula J. Snyder, Executive Vice President of Lance Benefield & Co., Inc. WORLDWIDE announced, "We are pleased to announce that 'Ladies and Gentlemen. Welcome to the next century the next generation of communications. Presenting the Lance Benefield web site on the World Wide Web.'" Marketing Communications firm Lance Benefield is officially launching their high-powered web site. This site serves as an on-line information center for news and information for and about the furniture industry as well as providing numerous links to industry manufacturers and retailers' web sites. It also will host an on-line "Classifieds" for the furniture industry, giving viewers the opportunity to browse current and past industry articles and web sites through the high-powered Lance Benefield search engine. Browsers will also be able to view the latest television, radio and print advertising commercials and campaigns that the minds at Lance Benefield & Co. have created. For those who want to stay abreast of happenings in the industry, there are daily NEWSFLASHES, weekly industry updates, and weekly media alerts. "It will present some of the latest news in the industry. And it will be the official platform for the Lance Benefield Master Member Dealer Weekly Report (The YELLOW). It will include the industry leading A.T.T.I.T.U.D.E.S. Survey, a Lance Benefield exclusive. And it will show some of the most important commercials of that week, commercials that have and/or are running presently throughout the country. It will allow you to hear radio commercials, view print advertisement and direct mail material. It will feature a Classified section that will allow the best people to find out who is available within the home furnishings industry. That's only the beginning," Ms. Snyder continued. Companies in search of the perfect employee and employees themselves will find a valuable resource in the "Classifieds" section of www.lancebenefield.com. This section will be filled with listings that range from warehouse personnel to top management – all within the home furnishings industry. The "members only" services provided by the Lance Benefield web site are available to Lance Benefield clients only and can be accessed only with the use of a secret password. This is where Lance Benefield clients can instantaneously access the exclusive quarterly A.T.T.I.T.U.D.E.S. survey, a valuable tool that illustrates psycho-socio-demographic trends. For example, do you want to know which television shows women who are going to buy dining room tables will watch? And, within a specific price point? That is the A.T.T.I.T.U.D.E.S. survey. This password-protected section also allows the web site visitor access to information from LB/FRANZEN Media Manage-ment and allows them to view their customized Lance Benefield commercials, which they can order on-line. In the future, this site will be the archive for the Lance Benefield LIBRARY of home furnishings on film, the nearly $4 million asset which supports the huge amount of television and direct mail video production the firm does on a yearly basis. "We are constantly upgrading and pushing the limits of technology. We continually change the way commercials are done. Already our firm is leading the way for instantaneous commercial production. Even today, you can call up at 5PM Eastern, and have the finished commercial on your desk the next morning or on the air at 6AM that morning," added Ms Snyder. "Today we can produce the commercial while you are giving directions from your mobile phone while you commute home from work on the East Coast, and know that the finished product will be relayed via satellite to your television station in your market for tomorrow morning's air. Now, television production is faster than newspaper production. And that gives retailers the ability to use television as they used to use the newspaper on a daily, ever changing basis." The Lance Benefield web site is full of information and the company welcomes suggestions about how the site can be expanded and improved. Pull up your Internet browser and surf over to www.lancebenefield.com today!