INTRODUCING NEW AND IMPROVED LATEX LINE-UP FOR KING KOIL

Furniture World Magazine

King Koil Sleep Products, is launching its newly upgraded line of Posture Bond(® Latex products at the October High Point Market. The newly engineered Posture Bond Natural Response Latex Collection will offer three Ultra Premium Latex mattress sets. The new collection is focused on King Koil's long standing "center support" story with a posturized center section. Dave Powers, Vice President of Sales & Marketing, notes that, "While there are some Latex products on the market touting a posturization story, through topper pad fabrication, King Koil offers the only fully posturized Latex core. We actually engineered a product with a higher density center section thus offering full posturized support through the entire center of the mattress". Powers adds, "Our research tells us this is the ultimate posturizing process". The Collection will retail, in Queen size, at $999, $1199 and $1399. The products have passed the rigorous testing of the Good Housekeeping Institute and carry the coveted Good Housekeeping Seal and the endorsement of the International Chiropractors Association. For more information on King Koil, e-mail kingkoilbeds@earthlink.net.