Hickory Hill Names Industry Veteran, Alex Reeves, To Top Sales Position

Furniture World Magazine

Charlie Rice, Vice President of Operations of Hickory Hill Furniture, announced the appointment of Alex Reeves to the position of Director of Sales. Mr. Reeves will head Hickory Hill's sales efforts throughout the United States and Canada. Reeves comes to Hickory Hill after a successful sales career with Precedent, Leathercraft, Inc., Howard Shore Associates, and Taylorsville Upholstering Company. In addition to sales expertise, Reeves has a keen understanding of the manufacturing process, having worked in his family's furniture factory, starting at an early age. Reeves said, "I am very excited about my new association with Hickory Hill and with the prospect of directing their tremendous sales growth potential. We're about to begin an aggressive program to bring our message to new territories and to new accounts throughout the U.S. With our styles, price points, and manufacturing capability, we are poised to make a significant impact on the industry. If you know the market, this product line is the future." Charlie Rice agrees, "As a company, we have worked hard to put together personnel, plant, and product, now we are pleased to add Alex to our team because his energy and creativity will surely enhance our sales efforts and help grow our company. Alex is a highly experienced professional who has demonstrated his ability to build a successful sales program in a highly competitive market." With this new position, Reeves is happy to bring his wife and two children back to his home town of Hickory to live. He is a graduate of Wake Forest University. Hickory Hill is a leading upholstery manufacturer serving retailers of all sizes, throughout the United States and Canada. From its headquarters in Valdese, North Carolina and its other plants, Hickory Hill designs and produces a complete selection of quality sofas, loveseats, and chairs in over 1000 styles and fabrics.