Western Retailers Headed To Puerto Allarta, Mexico For The 1999 WHFA Managerial Conference May 16-19, 1999

Furniture World Magazine

Western home furnishings retailers, manufacturers and representatives are invited to attend three days of educational workshops, network with fellow retailers, visit a two-day tradeshow, and participate in " south of the border" recreational activities all during the 1999 WHFA Managerial Conference in Puerto Vallarta, Mexico, May 16-19, 1999. Mark your calendars now! "We've chosen Puerto Vallarta, Mexico as this year's site because of its beautiful location and outstanding conference facilities. We're anticipating exceeding all attendance records by combining forces with furniture retailers from the Northwest to make next year's Conference a truly "Western" regional Conference," says John Sanders, 1999 Conference Chairman from Sander's Furniture in San Rafael, CA. There will be something for everyone during May's Conference. Well received, Dennis Conforto, formerly with GERS Retail Systems, will speak on " Strategic Benefits of Retailer and Manufacturer Alliances". Dennis will follow his General Session by leading a panel discussion. Three retailers and three manufacturers will openly discuss the advantages and their experiences of their " strategic alliances. " Also, Robert Tucker of The Innovative Resource will teach you how to "Win and Keep Value Driven Customers." Specifically, Tucker's General Session will show you how to profit from ideas such as: How to Make the Seven Value Strategies Work For You How to Profit by Redefining Your Company's Value Proposition How to Gain Greater Perceived Value From Your Sales and Marketing Efforts How to Involve Everyone On Your Team in Delivering Superior Customer Value. Attendees will also be given the opportunity to participate in networking breakout sessions. Topics include: Special Promotions That Pay Strategic Benefits of Manufacturer/Retailer Alliances Profit Producing Ideas for Managing the Sales Department and Their Compensation Plans Winning and Keeping Value Driven Customers Increasing and Managing Coop Advertising Funds Tips to Improve Managing Damaged Goods and Returns to the Factory "If you are a new key manager or experience CEO of a small, medium or large home furnishings business, a manufacturer, or manufacturer's representative dedicated to sharpening your leadership qualities, then this Conference is for you! " adds Sanders. "In addition to the educational opportunities, a bay cruise, snorkeling, a shopping tour, and the crystal clear ocean is available to help you relax and network with friends." Additional information and Conference registration materials will be available in mid-December by calling Jef Spencer at the WHFA office at (916) 784-7677. The Western Home Furnishings Association is a regional affiliate of the National Home Furnishings Association and provides programs, services, and networking opportunities that improve business opportunities and management practices to Western home furnishings retailers.