America's Research Group, Ltd. Company Overview

Furniture World Magazine

America's Research Group, Ltd., is a full service consumer behavior survey research company with more than 19 years of experience. The company utilizes both quantitative and qualitative research. America's Research Group is headed by C. Britt Beemer, Chairman, who founded the company in 1979. Beemer acts as the creative leader and directs each project from conception to final presentation. His great strength, working with clients in developing practical and successful marketing strategies, is unparalleled. Analysis and marketing strategies are based not only on specific research completed for the client, but also the vast data resources of America's Research Group, Ltd. built from more than three million consumer interviews, and extensive experience gained from working with clients in many different fields. In 1990, America's Research Group pioneered predatory research, a new research methodology which has been successfully implemented by America's Research Group's clients. This revolutionary concept has proved that research can be a vital component in directing a company's marketing efforts to produce specific levels of major sales increases. Predatory marketing is designed expressly to strip away market share, and negatively impact a competitor's sales at a 25% to 40% rate. The clients of America's Research Group, Ltd. are primarily involved in service businesses such as retailing and manufacturing. These clients are pace-setters, found in the fields of home furnishings, appliance, and electronics retailing, banking and finance, automobile dealers, department stores and mass merchants. Clients include such outstanding companies as Sealy Mattress, Barnes & Noble, AT&T Wireless, Broyhill Furniture, JC Penney and many others. Our retail clients combine for annual sales exceeding $90 billion. With clients across North America, ARG has a wealth of data in various fields and extensive experience gained by working with clients to implement research findings and recommendations to achieve strategic goals. Research activities of America's Research Group are conducted from Charleston, South Carolina, as they have been since the company was founded. Studies are completed entirely in-house to assure the highest level of quality and rigid adherence to budget and time constraints. In the case of survey research, all surveys are conducted by telephone under strict supervision and mandatory verification of 33% of all interviews. The data is assembled, analyzed, bound, and shipped from that location. A seasoned and professional staff consistently turns study projects from beginning to presentation in four to six weeks. In addition to specific research projects, America's Research Group offers an extensive program of client support services such as store management seminars, advertising director conferences, merchandisingibuyer conferences, and unique CEO conferences. These annual conferences keep clients updated continually with developments in the industries served, create an opportunity for them to share in the general findings of new research and build personal relationships with other clients. One marked difference between America's Research Group and other research firms is the project selection process. Research commitments are screened carefully to maintain the highest quality standards. Mr. Beemer writes the marketing plan recommendations for each study and presents each report. The only purpose of research is to provide decision-makers with information that yields solutions to important marketing issues. ARG's commitment demonstrates the value clients place on this important information. Market leaders know that they must stay ahead if they are to maintain that position. The most important aspects of America's Research Group's approach to research and its clients are that the research is customized to meet the client's needs, produced in four to six weeks, and presented using the highest standards in statistical findings along with specific marketing recommendations. Britt Beemer personally provides consultation and client visits. America's Research Group's philosophy is the relationship begins with the completion of the research. The real test is how the research is used to produce change and positive sales results and increased profits in the client's business. This is where America's Research Group is committed.