Premier Bedding Group Acquires Latex Mattress Line: Company Enters Performance Market With Performax Brand

Furniture World Magazine

Premier Bedding Group, a mattress and bedding company and the exclusive North American licensee of Bassett mattresses, has acquired the Performance by Talatech line of 100 percent latex mattresses, it was announced today by Mike Ertel, President, Premier Bedding Group (PBG). Under a new name that reflects its goal of growing into a full-line mattress company with multiple brands, PBG will update the latex mattress line and rename it Performax to emphasize the mattresses' enhanced attributes. "Talatech's Performance brand is considered by many to be the best latex mattress on the market and we are delighted to be adding it to our line of premier bedding brands," said Ertel. "With the Bassett mattress line-up anchoring PBG, this is the first of many innovative product introductions we are planning to grow our business into a full-line manufacturer with diverse product offerings. To maximize opportunities for Performax, we will be developing unique marketing programs that target specific consumer segments who appreciate the benefits of a 100 percent latex mattress and looking to both traditional and non-traditional retail channels." Performax was designed specifically for individuals seeking the optimum sleep experience. Customer targets include serious athletes, health professionals, fitness enthusiasts as well as performance-minded individuals who appreciate superior technology and performance in all aspects of their lives, including sleep. Performax is engineered to facilitate deeper sleep and allow the body to recover more quickly from the rigors of strenuous workouts and both physical and mental fatigue. Premier Bedding Group, headquartered in Lakes Wales, FL, is a mattress and bedding company and the exclusive North American licensee of Bassett mattresses. The company's product lines include Carrington Chase by Bassett, Dream Maker by Bassett, Performax and Nature's Rest. PBG was recently formed by LIS Corporation, an investment company with holdings in the bedding, marketing/communications and hotel industries.