May is Better Sleep Month - And Time to Prepare for Summer Travels

Furniture World Magazine

In addition to May being Better Sleep Month, it also marks the beginning of summer vacations when hectic travel schedules may find people spending more time on a plane than in their own bed. Whether you're traveling via planes, trains or automobiles, Simmons has designed this layer of the campaign to arm travelers with tips for getting true "rest and relaxation" on their summer getaways. During May is Better Sleep Month, Dr. Maas will discuss topics such as: Air travel sleep tips. Making the best of hotel atmospheres. Creating the best sleeping environments for guests. Preparing your mind/body for time-zone changes. Diet routines (foods to enjoy and avoid at home and on the road)   III. Roadmap to Preventing Driving Drowsiness Simmons wraps-up this year's consumer outreach in June during National Safety Month. A strategic partnership with the National Safety Council (NSC) will bring together Dr. Maas, a NSC representative and a victim of drowsy driving to alert Americans on the dangers of driving on insufficient sleep. "Our affiliation with National Safety Month is designed to impress the dangers of poor sleep quality - dangers that aren't top-of-mind with most people. Quality sleep is not only good for your health, it's critical to your safety," said Hofmann. Designed to reach and teach the epidemic proportion of 63 million sleep deprived Americans, Simmons' "Wake-Up Call" mixes seasonal observances and multi-media outreach to ensure consumers spend their sleeping and waking hours well rested. Maker of Beautyrest®, BackCare® and the Connoisseur Collection, Atlanta-based Simmons Company employs more than 2,500 people in 18 plants throughout the United States and Puerto Rico. For more information, consumers can visit Simmons' web site at www.simmons.com.