GERS RECOGNIZED BY INC. MAGAZINE FOR MARKETING EXCELLENCE

Furniture World Magazine

GERS Retail Systems was awarded semifinalist honors in Inc. magazine's first annual Marketing Masters Awards. The Marketing Masters Awards identify and promote leadership, innovation, and sound marketing ideas that achieve unusual and effective marketing results. GERS was selected from a pool of more than 380 applicants made up of various-sized companies from all across the nation. For GERS, the recognition reaffirmed the computer solution software company's commitment to original and effective marketing. "We've put a lot of energy and time into our marketing strategies to create new sales and keep our customers and the industry informed on what GERS has accomplished and where we're going," said GERS Vice President Dennis Conforto. "To be recognized by Inc. magazine for those efforts reaffirms our commitment to marketing as we look toward our 1998 campaigns." GERS takes pride in marketing excellence and enlists many strategies to ensure it reaches all of the diverse markets GERS serves. GERS attends more than 25 trade shows a year, mounts numerous direct mail campaigns, creates and distributes newsletters to keep the lines of communication open between the company and its clientele, and advertises in many industry specific trade publications. GERS Retail Systems provides fully integrated, Open Systems computer solutions software, hardware, and comprehensive training for the General Specialty, Big Ticket Home Furnishings, Consumer Electronics/Wireless, and Major Appliance retail industries. E-Mail Link: gersinfo@gers.com