King Koil Expands Ultra Premium Natural Response Latex Collection

Furniture World Magazine

King Koil Sleep Products will introduce an expanded Posture Bond Natural Response Latex offering during the April High Point Furniture Market. "The new models which incorporate both innerspring construction and exclusive TriZone latex luxury support are a natural extension Of Our previous roll out of Natural Response TriZone latex core mattress products," noted Dave Powers, Vice President of Sales and Marketing. The new Ultra Premium offerings will utilize King Koil's exclusive Chiro-Tech spring system design with its Chiro-Span steel rod center posturization story and Flex Edge Plus perimeter support features. The comfort/support layers will incorporate a layer of the exclusive TriZone latex as well as an Ultra-Loft densified fiber story. The luxury pillow top quitting will offer Euroloft fiber, wool blend fiber and cashmere blended fibers in the top number. King Koil is positioning their top end numbers in the $999, $1299, and $1499 Queen size price range. Notes Powers, "This new collection truly gives us the ultimate marriage of support and luxury... over 90% of mattress users sleep on springs. While we vigorously support the latex mattress concept, we. now can offer the consumer the best of both world,,." In closing, Powers expressed the importance of the health related benefits of latex and King Koil's Chiro-Tech support system. All products carry the endorsement of the International Chiropractic association and the coveted Good Housekeeping Seal... merchandise can be previewed in space M632 during the High Point Market.