THER-A-PEDIC To Unveil New Luxury Sleep Product

Furniture World Magazine

THER-A-PEDIC INTERNATIONAL, an award-winning sleep product manufacturer, is gearing up for the launch of a new luxury line of mattresses at High Point in October. "The prestigious Díamani International Collection will give Ther-A-Pedic the power, both on a consumer and retail level, to position itself as a leader in yet another fast-growing market in the sleep industry," said Niles Cornelius, President of Ther-A-Pedic International. Featuring a series of three ultra-premium mattresses, the Díamani International Collection offers retailers and dealers several benefits. First, Díamani utilizes lavish mattress features such as: a customized duvet pillow top filled with high-quality materials including cashmere and silk. Described as a unique ìmattress on mattressî design, the thick pillow top naturally cradles the body and eliminates the need to turn the entire mattress; the patented Triple Edge support system designed to prevent edge breakdown; hand-crafted plush handles. The Díamani features were carefully chosen and engineered to influence not only opulent consumers, but customers who demand comfort, luxury and durability out of their mattress. Ther-A-Pedic plans to back Díamani with a strong consumer warranty package good for up to 20 years, non-prorated. Second, Ther-A-Pedic will provide in-store retail support by creating a virtual sleep gallery in the showroom with point-of-purchase signage, a sophisticated product that makes a statement on the retail floor and consumer-driven displays. Third, Ther-A-Pedic plans to follow the retail marketing blitz with a high-energy consumer campaign for Díamani and the new Ther-A-Pedic International. "As we move forward with our mission to raise brand awareness of the new Ther-A-Pedic, there are many exciting new products in the works," said Cornelius. The Díamani International Collection is the first product branded with the new Ther-A-Pedic logo and image. As a world-wide mattress giant for more than 40 years, Ther-A-Pedic is getting a brand makeover to gear up for the new millennium.