U.S. “Cocoon Boom” Spending Grows Outdoor Furniture Market

Furniture World Magazine

The “cocoon boom” that began in late 2001 shows no sign of abating, and that’s proving to be good news for companies that compete in the outdoor furniture, barbecue grills and outdoor accessory markets, which are enjoying a resurgence in growth and new product introductions. As reported in the newly released Packaged Facts report, The U.S. Market for Outdoor and Casual Furniture, Grills and Accessories, residential remodeling expenditures have increased to $160 billion, or roughly twice of what is spent on home construction, with most being used on outdoor improvements. After a few years of relative stagnation, this has helped the market for outdoor and casual furniture and accessories regain its upward momentum, growing between 5% and 6.5% over the next five years to reach nearly $8 billion in retail sales by 2008. “Another factor fueling this growth is product innovation,” said Don Montuori, Acquisitions Editor for Packaged Facts. “Previously considered a completely different market altogether, many marketers are beginning to realize that outdoor furniture and barbecue grills are naturally linked in consumers’ minds. A small number of furniture marketers have begun to sell grills, and a small number of grill marketers also sell other outdoor accessories, including basic furniture.” The U.S. Market for Outdoor and Casual Furniture, Grills and Accessories examines in detail the trends affecting market size and growth. New product trends are covered in each category, and major competitors are profiled along with consumer usage rates, brand preferences, and demographics. More information on this new report, which is also available for purchase at www.MarketResearch.com, can be found by visiting www.PackagedFacts.com,. About Packaged Facts Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www.PackagedFacts.com. About MarketResearch.com MarketResearch.com is the leading provider of global market intelligence products and services. With over 60,000 research publications from more than 350 top consulting and advisory firms, MarketResearch.com offers instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Matt Seward at 301.468.3650 x205 or visit www.MarketResearch.com.