Latex Foam International Hires Michael Lorelli As New CEO

Furniture World Magazine

Latex Foam International (LFI), the only U.S.-based Talalay latex foam producer and largest supplier of latex mattress components and pillows in North America, has named Michael Lorelli as the company’s new President and Chief Executive Officer. “We are very excited about having Mike join LFI. His long-standing experience in sales and marketing is a perfect fit for instilling in Latex Foam a more marketing and customer-driven culture,” noted John Pouschine, Managing Director of Pouschine Cook Capital Management, LLC, a New York-based private equity firm and majority shareholder of Latex Foam. “LFI is a strong, growing, and profitable company with top-notch management. With Mike leading the team, we are confident that the company will continue to upgrade its product offerings and fabrication services to its customers and execute on its planned capacity expansion”, said Pouschine. Mr. Lorelli has 20 years of global Fortune 100 senior leadership experience. His key assignments included President of a $1.5 billion PepsiCo operating company, President of PepsiCo’s $1.7 billion Pizza Hut International division where he was responsible for operations in 92 countries and 5,000 employees, and Executive Vice President of Pepsi North America with responsibility for all major sales accounts, driving the trademark and channel strategies as well as research and development. Mr. Lorelli has spent the last 10 years leading private equity-based companies experiencing rapid growth or requiring a turnaround. Mr. Lorelli earned an MBA in marketing from New York University’s Stern Graduate School of Business and a Bachelor of Industrial Engineering from NYU’s School of Engineering and Science. He is a board member of the Institute For Cancer Prevention and the Madison Square Boys and Girls Club. Lorelli is also the author of the best selling children’s book, “Traveling Again, Dad?” with profits donated to childrens’ charities. “I am excited to help lead this organization through its next stage of growth. Latex Foam International has all the right ingredients to fulfill its mission to provide its customers with superior products and services. LFI has a tremendous opportunity to continue to set the standard for quality, service, and innovation”, stated Lorelli. ABOUT LATEX FOAM INTERNATIONAL Founded over 28 years ago, Latex Foam International (LFI) is North America’s leading manufacturer of latex foam pillows and mattress components. The company, based in Shelton, CT, develops superior sleep products featured under many key retail brand names. LFI’s Talalay latex foam pillows and mattresses have a unique feel of comfort and support by gently conforming to body contours, while inherently providing a naturally resilient and healthy sleep environment. For more information call 1-800-LATEX-US or visit the company’s Web site at www.latexfoam.com