cmi Sales Agent, Darryl Ernst, Receives Rugs-Direct “Rep Of The Year” Award

Furniture World Magazine

cmi (Colonial Mills, Inc.), a leading manufacturer of braided-texture rugs and accessories, announces that one of its sales representatives, Darryl Ernst, has received the “Rep of the Year” Award from Winchester, VA-based Rugs-Direct, the largest Internet supplier of rugs in the country. Rugs-Direct, which also has a retail store in Winchester and a catalog business, selected Ernst for this first-time award from the company’s 30 sales agents. “Darryl immediately came to mind when we were reviewing the potential candidates for this award as he always goes beyond the call of duty and is very diligent and proactive on our account,” said Bill Martin, National Sales Director of Rugs-Direct. “He comes up with ideas on how to best present and promote the cmi line on our site, lets us know if something needs to be changed or updated and responds quickly to any of our requests or questions.” Martin added that Ernst also benefits from working for cmi as it manufactures an innovative line of braided-texture rugs and places a premium on customer support. Prior to starting his own business as a Sales Agent and covering the Virginia, Maryland and Delaware territory for cmi, Ernst was Assistant Vice President of Merchandising at Heilig-Meyers Furniture, Richmond, VA and Senior Buyer at Best Products Catalogues, also in Richmond. “Darryl is successful because he has always given Rugs-Direct the same attention you would a retail store customer,” said Mary Jane Connell, Vice President of National Sales for cmi. “He is very detail oriented and places a priority on quick follow up.” In addition to the web site, Ernst also is responsible for maintaining and updating cmi’s samples and point-of-purchase materials at Rug-Direct’s retail store. cmi is a leading manufacturer of a complete line of braided-texture rugs and accessories in a full range of innovative colors, shapes and styles. For more information, please contact Donald M. Scarlata, President and CEO of cmi, at 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740. Web: www.colonialmills.com.