Coastal Group/ Redscope Signs Creative Marketing Deal With Paragon Picture Gallery

Furniture World Magazine

The Coastal Group/Redscope, a leading integrated marketing and web development firm, has been selected by Paragon Picture Gallery, a leading manufacturer of framed wall décor, to develop and execute a multi-tiered marketing campaign and website redesign, it was announced today by David Weiss, President of The Coastal Group/Redscope. Under this agreement, The Coastal Group will develop a dynamic new campaign that will enhance and expand Paragon's marketing efforts and help the 29 year old company expand into new markets. Elements of this campaign will include a new, transactional website, print advertisements and a direct mail initiative. "We are very impressed with The Coastal Group's new marketing ideas for our company and we are excited to get started!" said Lendell Glassco, Paragon Picture Gallery President. "We are thrilled to be working with Paragon on their new marketing campaign and website," said Weiss. "We know these efforts will jumpstart new business for them." Established in 1991, The Coastal Group/Redscope is a fully integrated marketing and advertising company that serves over 1,000 clients worldwide. The Coastal Group's full service capabilities include advertising, marketing, web development, public relations, media placement and photography. Its established catalog division creates and produces direct mail publications for a wide variety of business-to-business and business-to-consumer clients. The Coastal Group also has one of the largest in-house photography studios in New York and a printing facility in Hong Kong. In 2000, the company established Redscope, LLC, an independent entity offering clients Web site development, e-commerce and Internet strategies. The Coastal Group is headquartered in Manhattan. For more information visit www.thecoastalgroup.com, www.thecoastalhome.com and www.redscope.com Paragon Picture Gallery is an award-winning wholesale manufacturer of framed wall décor. The 29-year old family owned company is based in Albertville, AL.