Aktrin Publishes Guide To Exporting Furniture To US

Furniture World Magazine

This practical Guide to “Exporting Household Furniture to the United States” is a must for any furniture supplier targeting the huge and lucrative U.S. furniture market. It is an indispensable tool for all company executives and export managers who have the desire to gain a concise and broad overview of the peculiarities and intricacies of the American furniture market and its different geographical regions. Furniture styles, construction quality, prices, marketing techniques, and distribution channels are different in the United States than elsewhere in the world. The report explains the product requirements needed to be successful in this market. Important matters in the United States are furniture standards and product liability. The report dedicates much space to these crucial topics. Finally, an entire chapter is dedicated to export logistics, shipping and custom clearance. Note: This report, together with some 25 other reports is contained in the HANDBOOK OF FURNITURE MANUFACTURING AND MARKETING TABLE OF CONTENTS 1. The Nature of the American Furniture Market * Size and Growth of the American Furniture Market * Suitability of Products for the American Market * Product Liability, Standards and Labeling 2. Export-readiness 3. Promotion * Attractive and Informative Promotional Literature in English. * Furniture Exhibitions * Advertising in the Trade Press * Internet and E-Commerce * Promotional Direct Mailings * How to Establish a First Contact with a Targeted Client/Partner? * Invite Prospective Clients to Visit your Furniture Factory 4. Distribution Channels * Direct to Furniture Retailer(s) * Direct Sales to Consumers (End-users) * Furniture Buying Groups * Direct to OEM * Use of an Import-Distributor * Interior Designers * Selling to the Hospitality Market * Establish your Own US Sales Organization and Distribution Network * Manufacturing in the USA and Other Non-conventional Exporting Channels 5. Export Logistics and Costs * Ocean Shipping * Custom Clearance, Tariffs and Fine-distribution * Damages and Defects 6. Export Financing 7. Appendix: Standard Setting/Testing Institutions 8. Services Offered by AKTRIN