Kingsdown Sets Goal To Raise $1 Million By Hosting New Tournament

Furniture World Magazine

Kingsdown, Inc., a leading bedding manufacturer that believes the better you sleep, the better you live, is celebrating its 100-year anniversary by giving back to communities throughout the country. The Mebane-based company, and their Canadian partner, Kingsdown Canada, is hosting a $1 million "Swing for Kids" Celebrity Golf Classic, October 8-10 at Pinehurst Resort in Pinehurst, N.C. All proceeds will be donated to Children's Miracle Network Hospitals both locally and throughout North America.  "We believe it's important to reach out to the communities that have helped our company grow over the past 100 years," says Eric Hinshaw, chairman and CEO of Kingsdown. "And when you visit Children's Miracle Network hospitals located in these communities, you leave with an overwhelming desire to help the children and their families." A variety of celebrities are scheduled to play in the tournament, including NFL veterans Chad Cota and Alex Molden; Mark Alarie and Austin Carr of NBA fame, Nashville singer/songwriter Dillon Dixon, Jim Cantore of the Weather Channel and various personalities including Kathryn Crosby, wife of the late performer, Bing Crosby. To reach the $1 million goal, Kingsdown has recruited over 30 corporate sponsors from the US, Canada, and Japan, who are contributing anywhere from $2,500 for hole sponsorships to $100,000 Presenting sponsorships to make the event a resounding success.  The weekend of events commences with a Gala on Friday evening in the Cardinal Ballroom with a Live Auction and a Children's Miracle Network presentation hosted by famed Broadway performer, Norm Lewis. Saturday morning, golfers and celebrities will kick-off the tournament with a shotgun start at 9:00 am on Pinehurst 5, with an Awards Dinner in the private members club, following that evening.  "It is through the generosity of our corporate partners we can ensure that the most desperately ill children in the region receive the care and expertise that they need to live happy and healthy lives," says Jennifer Lackey, senior development officer for the Children's Miracle Network. To learn more about Kingsdown's "Swing for Kids" event, visit http://www.swingforkids.org. About Kingsdown: Kingsdown, Inc. believes the better you sleep, the better you will live.  Founded in 1904 in Mebane, N.C., the company serves retailers across the United States and more than twenty countries.  Products are made to order using handcrafted techniques combined with state-of-the-art materials and equipment.  Long recognized as an industry leader and innovator, Kingsdown developed and introduced DormoDiagnostics, a new generation in sleep technology which uses technology to determine the best sleep system for your body type.   Kingsdown is the only mattress manufacturer to receive the prestigious National Home Furnishings Association Award of Excellence.  As the only bedding manufacturer to win a Grand Trillium Award from the Ontario Furniture Manufacturers Association, Kingsdown recently received the award for an unprecedented second time for DormoDiagnostics(r).  For more information, please call 1-800-354-5464 or visit http://www.kingsdown.com. About Children's Miracle Network: Children's Miracle network - an alliance of premiere hospitals for children -- is a non-profit organization dedicated to helping kids by raising funds for 170 children's hospitals across North America. Headquartered in Salt Lake City, Utah, CMN has raised more than $2.2 billion to date to provide charity care for children of every age and background.  For more information about Children's Miracle Network, visit http://www.cmn.org.