Universal Furniture And Benchcraft Offer Unique Amenities At International Home Furnishings Market

Furniture World Magazine

The two companies just don’t say it; they mean it. And to prove it, Universal and Benchcraft are making dealers as comfortable as they can when they visit the companies’ showrooms during the fall International Home Furnishings Market. In addition to the best selection of casegoods and upholstery in the industry, Universal and Benchcraft will be offering dealers amenities unlike any others at the market. “Dealers have enough on their minds looking at the many different types of product available at market,” said Randy Chrisley, Universal’s senior vice president for sales and marketing. “We want to remove the burden of additional market pressures — parking, dining, socializing — so they concentrate exclusively on purchasing the best lines of casegoods and upholstery for their companies.” Parking, always an issue at market, will be convenient and free for dealers visiting the showroom. Dealers will be able to park all day in Universal’s spacious showroom parking lot. To make life even easier, Universal and Benchcraft are offering dealers complimentary, on-call, door-to-door shuttle service to and from virtually all market locations. All the dealer has to do is visit the Universal or Benchcraft reception desks and, within minutes, a shuttle will arrive to take them to their market destination. If they want to come to the Universal showroom from another market location, they need only call 869-RIDE and a Universal/Benchcraft shuttle will pick them up and bring them back to the showroom. Once a dealer parks in the Universal parking lot, he need not move his car again. Crowded restaurants are another problem dealers often encounter at market. Rest assured, no one who visits the Universal/Benchcraft showroom will go hungry with Julian’s Café on site. Dealers will be able to start the day with a generous selection of gourmet coffees, lattes, cappuccinos and espressos. Complementing their drink of choice will be fresh, hot homemade cookies baked throughout the afternoon by the Famous Cookie Lady. Universal and Benchcraft are also offering their dealers full, complimentary breakfasts each day of market. Dealers will be able to choose from chef-prepared omelets, eggs any style, cereals and fresh fruit in addition to a variety of gourmet continental selections. Dealers are encouraged to take a mid-day break from the hustle and bustle of market activity and join Universal and Benchcraft for complimentary full lunches, including a variety of salads, hot entrees, homemade soups, deli sandwiches and scrumptious desserts. At the end of a busy day of viewing (and hopefully buying) furniture, dealers can retreat to Julian’s to discuss the events of the day during a relaxing cocktail party each evening (Oct. 13- 19) from 5:30-7:30 p.m. In addition to their favorite beverage, exquisite chef-prepared hors d’oeuvres will help dealers unwind from a busy day. The amenities are all part of the effort on the part of Universal and Benchcraft to make market a pleasant experience for its dealers. Again, with Universal and Benchcraft, it’s all about the dealers.