Earth & Elements From Rowe Uses Earth Friendly Cushioning Materials

Furniture World Magazine

The Earth & Elements Collection of upholstered furniture has arrived on the showroom floor of specialty home furnishings retailers across the country and consumers are discovering that the combination of eco-friendly materials, construction and fabric options offers the most comfortable seating alternative in the market. Imagine if the pleasurable feeling of your favorite casual clothes could be replicated in the chair or sofa into which you like to curl up.  Inspired by the opportunity to translate comfortable, casual apparel into upholstered home furnishings, Rowe Furniture introduced Earth & Elements. Earth & Elements delivers an upscale casual look, featuring cottons and blends you would expect to see in clothing rather than upholstery.  The hand of the fabrics is softer and drier than what you would find with typical upholstery cloths and the colors inspired by nature – reds, browns, blues, olives and tans.  That’s the earth part of the name.  The elements are the unexpected contrasts created with extraordinary artisan-crafted accent pillows.  A Special Cushion: The main cushions of each Earth & Elements’ sofa, sectional, chair and ottoman feature Ingeo™ fiber, a new fiberfill material made from corn with a fermentation process developed by Cargill Dow LLC.  Ingeo fiber is created from nature.  It is environmentally friendly and more sustainable – a perfect fit for Earth & Elements. The Ingeo fiber surrounds the high-resiliency foam core found in all Rowe Furniture and is blended with feather and down for ultimate seating comfort.  With Ingeo fiber added to the cushion, you feel as if you are sinking into the furniture in slow motion – the mark of a premium quality upholstered piece. Ingeo fiber is the world’s first man-made fiber derived from a 100 percent annually renewable resource - corn.  It represents the start of a journey toward sustainability, where it is possible to meet the world’s textile needs while helping limit the collective impact on the earth’s natural resources.  Ingeo fiber is also the first natural-based synthetic fiber to meet the performance requirements of traditional petroleum-based fibers.  However, unlike many of today’s synthetics, the raw material used to create Ingeo fiber can be re-grown every year.  When products made from Ingeo fiber reach the end of their usefulness they will, under the right conditions - such as those found in industrial composting facilities - fully degrade into natural ingredients. Earth & Elements is the only U.S. upholstered furniture manufacturer to feature the Ingeo fiberfill cushion technology.  New Sofa, Loveseat, Chair & Ottoman Added: Derived from the existing Dario Sectional are a sofa, loveseat, chair and ottoman.  This shelter-frame style offers a deep seated, comfortable environment surrounded by back cushions and side bolsters.  Since the arm and back heights are similar in height, you experience a feeling of being surrounded by the warmth of the fabric.  These additional pieces join the existing Earth & Elements collections, Avani, Adem, Jared and Terah, each including a combination of a sofa, love seat, sectional, chair and ottoman - and the Keb Collection which is a slipcover twin sleeper.  The New Fabric Colors: The color palette of the Earth & Elements fabrics continues to be inspired by nature.  To compliment the existing color palette and the twill denim and cotton-blend corduroy, Earth & Elements introduces four new colors in pre-washed cotton/linen blends. The new colors are Oatmeal, Tomato, Sky and Sage.  The pre-washed cotton/linens offer another natural texture and look for this collection of furniture.  As a natural fiber, the cotton/linen fabric can be professional washed or washed at home under the right conditions, and will subtly soften in color and feel. The New Pillows: Two new accent pillows compliment the existing seven Earth & Elements pillows. The new pillows, named Arnav and Mandar, are suede and are hand-embroidered.  All nine pillows are interchangeable with each furniture style and fabric offering.  Each pillow is 20” x 20”.  Arnav – The Arnav distinguishes itself with subtleties. Warm, exotic colors which remind you of the ocean in Capri and the nectar of a just-ripe peach,.  A chocolate brown stripe is embroidered onto the surface and defines the broader stripes of colors. The back of the pillow is soft suede in a shade of walnut. Mandar – A basket weave of complimentary colors - jade, walnut, aqua, nectar, pineapple, clay and parchment – form a distinctive visual accent that invites you to touch the soft suede surface.  The back of the pillow is suede in a shade of parchment. The Quality: The sofas, chairs, sectionals and ottomans in Earth & Elements are backed by a lifetime limited warranty. Earth & Elements is a collection of upholstered furniture inspired by comfortable and casual apparel manufactured by Rowe Furniture.  The sofas, chairs and sectionals in this collection are distinctive because of the cotton twill denim and cotton-blend corduroy fabrics which have been pre-washed to achieve a vintage, soft look and feel.  An additional mark of distinction is the collection of artisan-crafted accent pillows which combine fine silks with exotic details.  For more information please visit www.earthandelements.com or call 800-334-7693. Ingeo™ fiber is a new fiber brand concept developed by Cargill Dow LLC., based on the principles of sustainability – economic viability, social responsibility and environmental soundness.  It represents the world’s first man-made fiber derived from 100 percent annually renewable resources.  The process to make Ingeo fiber is based on the fermentation of simple plant sugars to create a proprietary polymer that can then be spun into a fiber.  When products made from Ingeo fiber reach the end of their usefulness they will, under the right conditions - such as those found in industrial composting facilities - fully degrade into natural ingredients. For a list of available industrial composting facilities in North America, please visit www.ingeofibers.com.  Ingeo fiber is ideally suited for a range of textile products and applications where it completes with traditional fibers on a price and performance basis.  Ingeo is a trademark of Cargill Dow LLC.  For more information on Ingeo, please visit www.ingeofibers.com or call 800-66-INGEO. Rowe Furniture is a leading manufacturer of custom upholstered furniture in the United States.  Established in 1946, Rowe Furniture offers a wide range of styling in sofas, sectionals, chairs and ottomans with over six hundred fabric selections.  The Rowe Furniture collections include Rowe, Robin Bruce, Jami L and Earth & Elements.  Rowe Furniture is available at major home furnishings retailers and better independent home furnishings retailers across the United States and around the world.  For more information please visit www.rowefurniture.com or call 800-334-7693.