studiorowe Arrives at Creative Elements Furniture Studio

Furniture World Magazine

Rowe Furniture announced that Creative Elements Furniture Studio in Grand Rapids, Ohio is the latest home furnishings retailer to introduce a studiorowe gallery.  Creative Elements Furniture Studio has dedicated 3,200 square feet within their 5,000 sq.ft. store to showcase Rowe Furniture in a lifestyle store-within-a-store setting.  Customers are able to browse a comprehensive selection of over 600 fabrics to facilitate their special order of upholstered furniture.  In addition, customers interact with Rowe’s PreVue® computer system which quickly illustrates any Rowe Furniture sofa, chair, sectional or ottoman in any selection of fabric. PreVue is an integral part of the shopping experience taking the “guess work” out of custom orders and reassuring homeowners of the look of their new sofa.  Rowe is able to deliver custom orders quickly, with upholstered furniture ready for delivery in about thirty days.  Rowe is able to offer this service because it continues to manufacture in the continental U.S. with factories in Virginia and Missouri and is dedicated to efficient and quality production. Creative Elements Furniture Studio was established in June 2003 following many successful years of Paul Chamberlin owning George’s Furniture in Napolean, OH.  Paul’s son Chris is overseeing day-to-day operations at the new contemporary lifestyle furniture showroom in Grand Rapids.  Together the Chamberlins and their two showrooms, offer local residents a range of home furnishings options.  They became a Rowe Furniture retail partner in 2002.